Well that was fast. Twitter, which is currently renaming itself X, is now removing the giant, garishly lit X logo which was placed on top of its headquarters in San Francisco, as previously reported CNBC and ABC7 Bay Area. The sign, quickly erected and supported in part by sandbags, had already received complaints from residents living near the building.
According to the city complaintTwitter repeatedly denied access to inspectors seeking access to the roof, explaining that the X logo was a “temporary light signal for an event.”
Videos of the logo over the weekend showed a bright light pulsing and crawling across the logo, which the company started using about a week ago. At the same time, crews continued to dismantle the Twitter sign on the side of the building.
Twitter owner Elon Musk previously called the logo “interim,” instead as the company worked on a newer, more permanent one to replace the company’s old bird logo.