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Elon Musk announced Wednesday that his social media company X is considering getting rid of likes and returning to publishing numbers on posts.
He made the comment to attendees at the Morgan Stanley Technology, Media and Telecommunications Conference.
The move would simply stop showing the number of likes and reposts a post received, although the feature would still be in effect.
Musk also told the crowd that X is a few months away from being approved for a money transmitter license in New York.
Elon Musk bought the social media site Twitter in 2022 and has since announced several major changes to the site. Some have happened, some have not.
When Musk bought Twitter, he claimed that under his ownership, the site, rebranded as X, would be an “everything app,” including not just messaging but also banking and shopping.
Engagement metrics like “likes” and “reposts” (formerly “retweets”) have been a contentious topic for Musk since he bought the company.
Last year, he allegedly pressured the company’s engineers to modify the algorithm and improve his posts by placing them on users’ timelines.
After Joe Biden’s Super Bowl tweet received more engagement than Musks, the CEO allegedly deleted the “flop” tweet and told his engineering team he would fire them if they didn’t fix the problem.
This story will be updated as news develops.
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