Who is Elon Musk?
Oh come on.
Fine. He is the CEO of Tesla and SpaceX, the founder of The Boring Company and Neuralink, a certified member of the PayPal mafia, and a well-known internet troll.
He sounds rich.
He is. Depending on where the market closes on Fridays, it is the first or second richest person in the world. The other contender is Jeff Bezos. A significant portion of both men’s net worth is tied up in their company’s stock.
Okay. What’s Saturday Night Live?
Saturday Night Live is an American television show that has been on the air since 1975. It’s in a sketch comedy format. There is usually at least one good sketch in every 90 minute episode, and it is often the digital short.
SNL includes a guest host, usually an actor with a movie to promote, and a musical guest, usually promoting a recently released album. After the ‘cold open’, a topical sketch about current affairs, the presenter gives a monologue.
What is Elon Musk doing? SNL, but?
Sell Teslas and get richer.
Musk’s sales insight is a running theme in Ashlee Vance’s biography of him and in lore, Musk likes to promote about himself: arbitrary Easter eggs with its cousins, run a nightclub from his student house, write a computer program at age 12 and send it to PC Magazine for $ 500. Of course, an important part of the sale is advertising, and the most powerful form of advertising is “earned media,” or listings that you don’t have to pay for. You know, like the kind you get with guest hosting Saturday Night Live.
Tesla famously doesn’t do paid advertising. It is not necessary. Appearing on PewDiePie’s Meme Review is free. So they get picked up in a Cybertruck at Nobu. So is squiring musician Grimes to the Met Gala. Parties for people who own Teslas, Boring Company Flamethrowers, or who are just big fans have been a part of his promotional efforts for years. He has a snappy Twitter account – snappy enough to earn Jack Dorsey’s approval and pissed off the Securities and Exchange Commission – and his tweets often make headlines. This is not to say anything about the infamous Joe Rogan blunt-smoking episode.
This isn’t Musk’s first foray into Hollywood, either. He was an executive producer of Thanks for smoking. He has also appeared in Rick and Morty, Big Bang Theory, South Park, The Simpsons, and Iron Man 2.
Most CEOs don’t do this. Tesla is often compared to Apple, and I would like you, for fun, to see Tim Cook appear on Joe Rogan’s show at all. Okay. Can you even see him drinking whiskey? He’s definitely not going to do it pass that dutch. Steve Jobs appeared in only one film, a 1988 documentary about Bruce Springsteen.
SNL promises to be Elon-friendly writing for an hour and a half, with crazy stuff that polishes his reputation and makes him laugh at himself. In addition, he is reminding everyone that Tesla exists and has in fact re-created the electric car market at a time when many of its competitors have moved into EVs. My only real unanswered question on this is: Why isn’t the musical guest Grimes??
Do you think he will? pump Dogecoin?
I mean, yes, probably? One hedge fund made a very good return on the GameStonk debacle by selling immediately after Elon Musk pumped GameStop, so that’s something to consider.
Is Tesla involved in Dogecoin?
Not as far as I know, and I like to read their financial records. Tesla is however involved in bitcoin. You can even buy a Tesla with bitcoin.
Why did Elon get involved with Dogecoin and GameStonk?
They are popular online and he, as is known, loves memes, even when he often gets to them too late.
It also seems like he really wants to be liked. Musk has spent a lot of time looking for an online fan base – some of his media appearances, like on Rick and Morty and Meme Review, seem designed to appeal to that fan base. While those fans may or may not convert into actual Tesla purchases, they help keep Musk relevant and are useful for harassing his critics online.
Okay, but what’s more important to Musk, money or popularity?
Ahahahaha you ask me to read Elon Musk’s mind? All right, all right, hold on, let me focus. I get it… an army of angry squirrels.
No, seriously, Musk has been consistent about his admiration for humorists. He considered buying The onions parent company in 2014, but ultimately did not make an offer. He later funded a call for humor Flop, which he briefly suggested would be part of his “intergalactic media empire.” Flop crashed and burned shortly after it was launched.
Judging by his past with the SEC and his history with Flop, which was never meant to make money, I would say that the most important thing to Musk is not money or popularity. It’s his ability to do whatever he wants. Undoubtedly, that’s part of what makes it popular – popular enough to host SNL, even. Now the question is, will he send the reviews to the moon?