According to a new book, Elon Musk once demanded to be Apple’s CEO during talks about a possible Tesla takeover.
The surprising conversation of 2016 is one of the details revealed in the upcoming book power game: Tesla, Elon Musk, and the Bet of the Century by Wall Street Journal reporter Tim Higgins, according to a review in the Los Angeles Times.
Apple CEO Tim Cook had called Musk to propose to buy the electric car maker, which, according to the book, was struggling financially before the Model 3 unveiling.
Musk expressed his interest in the idea, but had one condition, telling Cook, “I’m CEO.”
According to a new book, Elon Musk once demanded to be Apple’s CEO during talks over a possible Tesla takeover
Cook initially thought Musk meant he wanted to remain CEO of Tesla after the merger, and said he wasn’t against the idea.
But when Musk made it clear that he expected to take over Cook’s job as Apple’s CEO, according to the new book, Cook replied “F*** you” and hung up.
Apple denies the conversation took place — saying Cook never even spoke to Musk.
A new book delves into Tesla’s history
The book was apparently written without any cooperation from Musk. When given the chance to comment, Higgins said Musk declined, except to tell the author, “Most, but not all, of what you read in this book is nonsense.”
Many of the anecdotes revealed in the book highlight Musk’s high spirits.
In one case, a factory worker at Tesla’s Fremont, California plant told Musk that he had figured out a way to fix the screeching sound of a car window by making an incision in the seal.
Musk became furious with production manager John Ensign, who attended and demanded why he hadn’t come up with the solution.
“This is unacceptable that you had a person in your factory who knows the solution and you don’t even know it!” Musk reportedly said.
Musk fired Ensign, who was actually aware of the proposed solution, but didn’t want to embarrass the factory worker by revealing that engineers had already tried it, but found it only worked temporarily.
When Musk said he expected to take over Tim Cook’s job as Apple’s CEO, according to the new book “F*** you,” Cook responded and hung up.
According to the LA Times review, the book focuses more on Tesla’s history than Musk personally, highlighting the achievements of lesser-known employees, many of whom left after a clash with Musk.
Earlier this week, Tesla announced its quarterly profits crossed $1 billion for the first time, and the company is now valued at a staggering $680 billion.
The financial milestone announced Monday extended a two-year period of prosperity that has allayed questions about Tesla’s long-term viability that were raised during its early years of losses and production difficulties.
Tesla has now solidified its position as a leader in the gas combustion shift, which is expected to be even more profitable than it was during the most recent quarter.
Musk has the second largest personal fortune in the world at $185 billion as of Thursday, according to the Bloomberg Billionaires Index.
Despite all its recent success, Tesla’s momentum may still be held back by an ongoing shortage of chips that have become essential parts in modern cars.
While other major automakers had to drastically curtail production during the first half, Tesla has so far secured a sufficient supply of chips to produce vehicles at the fastest pace in its history.
In the most recent quarter, Tesla delivered more than 206,000 vehicles in a three-month time frame for the first time in its history. It is also gearing up to add another SUV, the Model Y, to its lineup later this year.