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Elle Ferguson talks ELEEFFECT and her burgeoning tanning company

Can’t go to Europe this winter? Bondi businesswoman sells her celebrity-approved fake tan with a natural shine and unique scent within a DAY of launch

  • Businesswoman Elle Ferguson launched her eponymous tanning line in 2016
  • ELEFFECT is a safe, non-toxic sunless color that gives the perfect golden glow
  • Celebrities and influencers are obsessed with the $44.95 tanning mousse
  • The brand also has an instant tan and a wash that removes self-tan
  • Kim Kardashian posted about the brand and it sold out on launch day

An Australian entrepreneur has revealed how she developed her own fake tan product with a natural glow and rose scent after selling out on launch day.

Elle Ferguson, from Bondi Beach, Sydney, is the owner of self-tanning business ELEFFECT, which she started in 2016 after struggling to find a business she loved.

“It came from a personal desire to get a safe, sunless tan that gave the perfect golden glow,” Elle told FEMAIL.

‘A natural (faux) glow that doesn’t smell like self-tanner.’

Elle Ferguson, who lives and works out of Bondi Beach, Sydney, is the proud owner of the self-tanning company ELEFFECT, which launched in 2016 after the blonde bombshell struggled to find a fake tanning company she liked to use.

Elle Ferguson, who lives and works out of Bondi Beach, Sydney, is the proud owner of the self-tanning company ELEFFECT, which launched in 2016 after the blonde bombshell struggled to find a fake tanning company she liked to use.

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After a customer's tan .  has used

“It came from a personal desire to get a safe, sunless tan that gave the perfect golden glow,” Elle told FEMAIL. ‘A natural (faux) glow that doesn’t smell like self-tanner’

Elle has had a fake tan for years, knowing it’s the only safe way to change the color of her skin, especially in the harsh Australian climate, but she could never get the right natural tan.

“Everything on the market was orange or green, so I started mixing brands and creating my own unique shade,” she said.

Working as both an ‘influencer’ and an entrepreneur, Elle was constantly traveling abroad and one of the main compliments she would receive would be about her tan.

“It was then that I knew I had to create my own tan, something I could share with people that made them feel good and glow,” she said.

Working as both an 'influencer' and an entrepreneur, Elle was constantly traveling abroad and one of the main compliments she would receive would be about her tan.

Working as both an ‘influencer’ and an entrepreneur, Elle was constantly traveling abroad and one of the main compliments she would receive would be about her tan.

The product of her work was The Self Tanning Mousse ($44.95), which contains all natural ingredients such as aloe leaf juice, tangerine oil and coconut oil.

'It wasn't an easy journey and it was at a time when chemists and pharmaceutical companies weren't doing it' "influencers" seriously, so I had to have the color produced in the US because they were the only people who took my money to make a sample and took me seriously,

The product of her work was The Self Tanning Mousse ($44.95), which contains all natural ingredients such as aloe leaf juice, tangerine oil and coconut oil.

“Everything I hated in other tan brands, I was going to turn into my own.”

The end result was The self-tanning mousse ($44.95), which contains all natural ingredients such as aloe leaf juice, tangerine oil, and coconut oil.

“It wasn’t an easy journey and it was at a time when chemists and pharmaceutical companies didn’t take ‘influencers’ seriously so I had to have the color produced in the US because they were the only people taking my money to get a sample. and take me seriously,” she said.

“It’s funny that the companies that said no to product sampling before me have been banging on my door for sampling ever since. Sometimes you have to give someone a chance.’

ELEFFECT stands out for the color it produces, but also for the no-nonsense rose scent.

ELEFFECT stands out for the color it produces, but also for its no-nonsense rose scent

ELEFFECT stands out for the color it produces, but also for its no-nonsense rose scent

The Tint ($44.95) is part of Elle's secondary launch pack, an instant tan and body makeup in one, and The Wash ($29.95) promises to get rid of any pesky, lingering tan so you can do it every time. can start

The Tint ($44.95) is part of Elle’s secondary launch pack, an instant tan and body makeup in one, and The Wash ($29.95) promises to get rid of any pesky, lingering tan so you can do it every time. can start

“It’s the only color that smells like roses. No more foul odors, just a natural rose scent,” Elle said.

‘When I was in the development phase, I had a research group sit in a room blindfolded and smell five different tans on the market. The five included ELEFFECT and everyone in the group complained about the toxic ‘fake smells’ until they smelled mine. I knew at that moment I had a winner.’

The mousse sold out within the first day of launch and is constantly out of stock in Mecca and the online store, with plans to expand into the US market.

The Tint ($44.95) is part of Elle’s secondary launch pack, an instant tan and body makeup all in one, and The Wash ($29.95) promises to get rid of any pesky, lingering color, so you’ll be able to wear it every time. can start again.

“It literally airbrushes your body,” Elle said of The Tint.

Kim Kardashian has been posting about the tanning products on her social media pages, proving that the sky is the limit for this celebrity-approved brand.

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