Eight out of ten shoppers promise to spend locally after closing, research shows
Eight in ten shoppers plan to spend more in local shops after closing, according to research by Santander Bank.
Boosting The Mail on Sunday’s drive to help small businesses recover from the crisis, shoppers said they were willing to spend an extra £ 30 a month at local stores rather than large chains.
That would make small businesses an extra £ 1.6 billion a month, the study found.
Shoppers said they were willing to spend an extra £ 30 a month at local stores instead of big chains
At the close, two in five adults spent nearly £ 10 a week more than usual at local businesses, the poll of 2,000 people found.
This was partly due to the convenience and also because essential items were more difficult to find in supermarkets.
The findings will boost a sector that does not have the cash reserves of large chains.
To help, The Mail on Sunday, Daily Mail and General Trust’s parent company offered small businesses £ 5 million free advertising in The Mail on Sunday, Daily Mail and Metro newspapers.
Some 1,500 companies received a custom ad package worth £ 3,000 to boost sales.
Susan Davies, head of investment banking at Santander, said, “Extra spending will help get the economy moving, and that’s what it takes.”