An Edmonton restaurant chain has ended a bidding war for a donair costume owned by the Alberta government.
The 1.4-meter-tall outfit made of latex, vulcanized rubber and synthetic materials caused a social media frenzy when it first went up for auction in mid-July.
When the auction closed Monday night, Edmonton’s PrimeTime Donair & Poutine had the highest bid of $16,025.
According to the provincial government website, more than 1,700 offers were registered.
The appetizing outfit comes complete with shaved meat, salsa, tomatoes, onions, and somewhat controversially, lettuce.
He’s wrapped in foil for that authentic look and also comes with a silver outfit to wear underneath.
PrimeTime Donair & Poutine owner Adil Asim told CBC Edmonton AM the offer gave the company bragging rights across Canada.
Edmonton AM6:15Who won the bid for the donair costume?
The Alberta government’s auction of a donair mascot costume sparked a rush of interest. Prime Time Donair submitted a top offer of just over $16,000. Adil Asim is the owner and founder of Prime Time.
The costume had caught the eye of Nicholas Nahas, co-owner of the Halifax-based King of Donair. Nahas and Asim exchanged offers and friendly criticism in the media about what and what shouldn’t be in a donair.
Nahas wanted to take the suit to the East Coast so he could remove the lettuce, while Asim vowed to keep the suit adorned with the leafy green.
“We saw some of the guys that were from the other stores were bidding, they’re from the Maritimes, talking about how lettuce doesn’t belong in a donair,” he said.
“Most of the people here like lettuce.”
Asim said he contacted the auction’s runner-up, YouTube star Steve Wallis, to see if they can combine forces and raise funds for food banks in Edmonton and Calgary.
Los Angeles-based special effects studio Alterian Inc. designed and created the costume in 2015 for a traffic safety video about the dangers of driving high on cannabis.
The suit never saw the light of day after the campaign was scrapped.
Asim is considering branding his donair costume with the PrimeTime logo.