Eddie Hearn’s Matchroom Boxing signs record-breaking NINE-figure deal with DAZN for the next five years that ends its exclusive UK deal with Sky Sports … but the new pact does NOT include any fights with Anthony Joshua and Dillian Whyte
- Eddie Hearn’s Matchroom Boxing has signed a new five-year contract with DAZN
- The deal with the DAZN is a record nine-year deal
- The pact does not include fights involving Anthony Joshua and Dillian Whyte
- DAZN would have to renegotiate to stream Joshua or Whyte’s fights
Eddie Hearn’s Matchroom Boxing has struck a groundbreaking nine-figure deal with streaming service DAZN in a major shake-up of the UK boxing TV market.
Matchroom has had an exclusive partnership with Sky Sports since 2012 and together over the past nine years they have built stars like Anthony Joshua, Katie Taylor and Dillian Whyte and pioneered a revival of the sport on these shores.
However, starting July 1, Hearn will be bringing the likes of Callum Smith, Taylor and Lawrence Okolie to DAZN, which launched in the UK in December 2020 for just £ 1.99 a month.
Eddie Hearn’s Matchroom Boxing has a new nine-figure deal with broadcaster DAZN
The streaming service joins Matchroom Boxing in a record five-year contract
As reported by The Athletic, neither Joshua nor Whyte are included in this initial agreement and their futures will need to be negotiated separately.
As for Joshua’s proposed heavyweight showdown with Tyson Fury, that will still be shown on pay-per-view by both Sky and BT Sport. ESPN will likely broadcast it in America, with DAZN taking the global rights.
This deal nevertheless represents another shift in boxing’s broadcasting landscape. DAZN first partnered with Matchroom’s US arm in 2018 and their partnership is set to expand to these shores shortly.
The agreement ends Hearn’s UK-based exclusive agreement with Sky Sports, which began in 2012
Since its launch in the UK, DAZN has featured folks like Smith, Luke Campbell, and next month the service will air Billy Joe Saunders’ clash with Canelo Alvarez.
The pact reportedly does not include the fight between Anthony Joshua and Tyson Fury, which will be screened on Sky Sports and BT Sport’s box office channel when a fight date and venue is confirmed.
The two British boxing icons’ camps are still negotiating the heavyweight clash that would bring all five bands together.
However, a deal for the first of two fights is said to be “ imminent, ” with Saudi Arabia widely expected to be the venue for the first game to take place this summer.
The DAZN pact does not include fights with Anthony Joshua (left) and Dillian Whyte (right)