Trans influencer Dylan Mulvaney has released a new pop song called ‘Days of Girlhood’ to celebrate her ‘femininity’ and the second anniversary of her transition.
Mulvaney, 27, who said she became an ‘ambassador’ for Bud Light last April and has since sparked outrage among consumers, appears to be moving on from the debacle that cost the company more than $1 billion in losses sale.
The ‘Days of Girlhood’ music video, released on Wednesday, features Mulvaney dancing in several outfits, including a mini dress, a hot pink negligee, a crop top and shorts set and a green polka dot paint dress.
‘Every day, every night, rise and shine, yes, all mine. Thick or thin, I’ll be fine. Got my dolls by my side,’ she sings atop a light-hearted guitar number.’
“Last year, extremists turned my series Days of Girlhood into something to be ashamed of,” Mulvaney said in an Instagram video announcing the release of her new single.
Trans influencer Dylan Mulvaney (centre) has released a new pop song called ‘Days of Girlhood’ to celebrate her ‘femininity’ and the second anniversary of her transition
Mulvaney, 27, who announced she was becoming an ‘ambassador’ for Bud Light last April and has since sparked outrage among consumers, appears to be moving on from the debacle that cost the company more than $1 billion in losses sales
Last April, Mulvaney posted on Instagram a photo of a custom can of Bud Light sent to her with the beer to celebrate ‘365 Days of Girlhood’ during her transition to womanhood
‘This single came from my desire to reclaim my relationship with femininity and celebrate trans joy. I’d never written a song before, but I knew I wanted it to feel like the opening of an early 2000s romantic comedy,” she added.
The Instagram video has amassed millions of views across various social media platforms and the music video has been viewed thousands of times within hours of its release on YouTube.
Some social media users sent her support and love, but the most liked comment under the music video read: ‘Not her shooting the beer cans.’
Last April, Mulvaney posted a photo on Instagram of a custom can of Bud Light sent to her with the beer to celebrate ‘365 Days of Girlhood’ during her transition to womanhood.
She also shared photos of her opening a can of Bud Light during March Madness in an apparent attempt to broaden the beer’s appeal to LGBTQ customers.
But the backlash was fast and furious, with customers staging a boycott and Kid Rock posting videos online of him shooting cases of Bud Light with a rifle.
Anheuser-Busch InBev CEO Brendan Whitworth issued an apology, and Bud Light is now partnering with comedian Shane Gillis, known for his controversial jokes about the disabled.
The decision to hire Mulvaney is estimated to have cost the company more than $1 billion in lost sales and knocked it out of the No. 1 best-selling beer spot in the United States.
In the Instagram video in collaboration with the nonprofit The Trevor Project, Mulvaney said she’s donating a portion of the proceeds to the organization that provides resources to the LGBTQ community.
‘I am so grateful to my followers as I have watched my journey unfold and hope that when they listen to the song, they will hear the joy it has brought me!’
‘I also want to celebrate the Trevor Project, which is an incredible organization that provides crisis management resources for LGBTQ youth,’
‘I also wanted to let you know that every time you stream my song or use it on a social media app, I will donate any profits I make through Pride Month to the Trevor Project.’
The influencer reflected on her transition journey in the video and addressed the abuse she experienced as a result of the Bud Light campaign.
‘I think the theme of this last year was pain. And that’s not a bad thing, but it was such a contrast to the joy and ecstasy I experienced in the early days that it was almost comical, but also heartbreaking at times.’
‘I tried to protect myself while realizing that my actions could directly affect many more people than just me. And when I felt the pressure building up, I often shut down and separated. But other times I owned my pain and I became a thousand times stronger.’
Dylan Mulvaney was on a panel at the SXSW festival where she talked about the Bud Light controversy that cost the company $1 billion in sales
The panel was hosted by Kelley Robinson, president of the Human Rights Campaign (left), the nation’s largest civil rights organization working on behalf of LGBTQ people. Aaron Walton, founder of the advertising agency Walton/Isaacson and Jo Yurcaba, a non-binary reporter with NBC News also appeared.
The beer giant’s PR disaster went from bad to worse when it quickly terminated its contract with Mulvaney, and former Bud Light employees accused executives of ‘cowardice’ for not supporting the influencer
Earlier this week, Mulvaney said she wanted to win back Bud Light customers by doing a commercial with a transgender person at one end of a bar and a western-style cowboy at the other with a Bud Light in the middle.
But Bud Light’s parent company Anheuser-Busch InBev apparently wasn’t interested, and the idea went nowhere, Mulvaney said during a panel discussion at the SXSW festival.
The trans influencer slammed Bud Light, saying it needed to act like a parent and stand up to ‘bullying’ during the backlash over its decision to hire her to promote the brand.
She also claimed that the row and its aftermath had boosted her profile and she was arguably ‘the most privileged trans person in this country’.
Addressing the audience, Mulvaney said: ‘I had an idea of how to solve last year’s situation. I come from a comedy background, it can be very healing and it can appeal to both sides.
“I thought how funny it would be if we did a western commercial where it was a cowboy at one end of a bar and a trans person at the other (end) and there’s a beer in the middle.”
Whistling a western-style soundtrack, she added: ‘Just because we could have a laugh and to show that as much as these things are very real world there’s some compassion too, we all like beer . It doesn’t have to be separate’.
But Mulvaney, who recently bombed during a stand-up comedy set, also admitted that her millennial humor was ‘a little cringe’ and that younger people referred to her as ‘mom’.
She sparked backlash again for posing with Lady Gaga for a photoshoot last week in honor of International Women’s Day.
Both wore black, Gaga in a long woolen dress and Mulvaney in a short dress adorned with sequins and tassels at the bottom, paired with black stockings.
The pair posed for a photoshoot together, the singer perched on a wooden box in huge platform heels while Mulvaney stood behind her.
Both wore black, Gaga in a long woolen dress and Mulvaney in a short dress adorned with sequins and tassels at the bottom, paired with black stockings.
“I’m putting you on my vision board for life,” Gaga told Mulvaney, to which the transgender woman replied, “I love you.”
They appeared to be at an event with Haus Labs, Lady Gaga’s cosmetics brand, and pharmaceutical company Clinuvel.
Online trolls were quick to descend on Mulvaney’s Instagram post, hurling abuse and calling her and even Lady Gaga, who was born female, ‘men’.
“This is so demeaning to REAL women,” wrote one.
‘I actually see two men,’ replied another, and a third added ‘two men cannot represent a real queen’.
Yet another claimed they were ‘two women born men’ and ‘shout out to all the real women! Not men playing dress up’.
‘Why does Dylan represent. He is ‘NOT’ a woman. What an insult to us ‘REAL’ women. Stop invading our territory.’