Dylan, co-founder of Figma. Apparently, Field is a big fan of Enron (or rather, the powered by cryptocurrencies semi-parodic relaunch of the company that hit the web earlier this week.
Sporting an oversized Enron hoodie During his conversation with WIRED editor-at-large Steven Levy during The Big Interview event in San Francisco on Tuesday, Field said he’s always been a fan of the Enron logo, which was the last one created by the legendary American graphic designer Paul Randof ABC, IBM, UPS and Westinghouse logo fame. But he said he also “very much enjoyed” the possible relaunch of Enron, which has been tied to Connor Gaydos, creator of “Birds Aren’t Real.” As someone who was only nine years old when Enron imploded in 2001, Field says he wonders (optimistically, it seems) whether it’s possible to build a new company on the foundation of the tainted brand, given that his generation might not have the kind of baggage related to company setbacks that others do it.
Either way, it seems like it’s a question of the power of design, something Field and Levy focused on more broadly as their talk progressed, talking not only about the creation and evolution of the Figma platform, but also where it sees the co-founder to the company. going in the immediate future.
At the moment, Field says, the company has “millions” of users, a third of whom come from the design world, a third from the programming space, and a third from other backgrounds. With Figma, he believes, brands and companies can express themselves visually much better than ever before, working collaboratively to more quickly understand what is graphically possible, what the best user experience is, and how they can best stand out in the market.
But in an age where AI has the potential to make most things look at least relatively good, Levy asked, how can companies using Figma hope to stand out? Field says the answer is not simply to lower the bar to meet novice designers and coders, something that kind of AI work has already done, but to “raise the ceiling” to help fairly good designers and coders work beyond of the previous limits of his abilities. .
The best designers, Field says, have a unique ability to manipulate interactivity, dynamism, movement and UX to create work that few others can achieve. With AI tools like the ones Figma has or will integrate, he hopes more people will be “more limited by their ideas than by the tools in front of them,” ideally giving them the opportunity to match the work of some of the world’s best designers. the world.
While Field acknowledged the possibility that good design can help bad actors, citing a particularly well-designed magazine that ISIS published around 2014 or 2015 as an extreme use case, he says all tools have the power to encourage people are made. correctly.
“Most AI tools right now are aimed at lowering the floor,” Field reiterated. “It’s about democratization, and that’s great in many ways, like talking to people who create images with diffusion models and some of them do art therapy, which was never possible before.” Still, he added, it is important to raise the ceiling. “That’s where a lot of our thinking is right now,” he said, “and that’s where I hope we can move forward.”
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