Dutch airline KLM tells passengers to fly LESS and asks if they can take the train instead & # 39; to reduce the CO2 footprint
- The Dutch airline asks customers whether they & # 39; always face-to-face & # 39; have to meet
- They pointed out that some train journeys in Europe are faster than flying
- Airlines are faced with increasing pressure to reduce their impact on the environment
Dutch airline KLM has advised its passengers to fly less and instead take the train in a striking attempt to increase its environmental performance.
In a campaign with the title & # 39; Fly Responsibly & # 39 ;, KLM asks its customers: & # 39; Do you always have to meet face to face? & # 39; and & # 39; Could you take the train instead? & # 39 ;.
The Dutch airline has vowed to do business in a more sustainable way & # 39; amid increasing pressure on airlines to limit their impact on the planet.
Politicians are also setting increasingly higher requirements for taking measures to prevent climate disasters. Airlines are taking action to prove that they can solve the problem without new taxes and rules.
Responsible flying: KLM advised its passengers to look for alternatives to flying, as airlines try to prove their environmental friendliness and beat the government
Dutch aircraft carrier KLM has vowed to do business in a more sustainable way & # 39; amid increasing pressure on airlines to limit their impact on the planet (a KLM aircraft is depicted in a file photo)
By advising passengers to explore & # 39; other travel options & # 39 ;, the airline said: & # 39; In some cases, railways or other forms of transportation may be more durable than flying, especially for short distances such as within Europe.
& # 39; Do you know that flying from Amsterdam to Brussels takes longer than taking the train?
& # 39; KLM is an advocate of sustainable alternative transport models for short distances instead of short-haul flights.
& # 39; Even the smallest promotions can have a serious impact. Every choice you make is important, so keep an eye on it. & # 39;
Based on the publicity drive, KLM CEO Pieter Elbers said: “When we started 100 years ago, our greatest concern was your safety. We knew little about the impact we would have on the environment.
& # 39; Today we know that aviation entails another major responsibility – to ensure that our children also have a planet to explore.
& # 39; We invite the aviation industry to help us make the world aware of our shared responsibility. And we invite all air passengers to make responsible decisions about flying. & # 39;
The airline said it was working on the production of sustainable fuels, using cooking oil and industrial waste, to reduce its carbon footprint.
The Dutch airline asks passengers if they can take the train instead of flying – which indicates faster travel times between some cities
Aviation bosses also asked customers if they could avoid unnecessary flights if they didn't have to meet people in person
It also invites passengers to make a gift called CO2ZERO to pay for the environmental impact of their flight.
KLM says the money will be used to plant tropical forests that & # 39; also promote the local workforce & # 39 ;.
The German airline Lufthansa has a similar voluntary contribution scheme.
Airlines are expected to produce around 930 million tonnes of carbon dioxide this year, more than an industrialized country like Germany.
This week, France unveiled a new cargo on airline tickets and promised to use the proceeds to finance environmentally friendly alternatives.
The costs of the & # 39; ecotax & # 39; up to € 18 apply to most flights departing in France, the country's transport minister said Tuesday.
The only exceptions are domestic flights to Corsica and the overseas territories of France and connecting flights that pass through France.
Industry group IATA called the new taxes & # 39; misled & # 39; and said: & # 39; National taxes will do nothing to help the aviation industry in its sustainability efforts. & # 39;
The industry states that flying represents only a small part of greenhouse gas emissions and that aircraft are becoming increasingly efficient.
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