Drunk people are just ‘distracted’ by unattractive and attractive people, according to psychologists, who offer evidence that beer glasses really exist.
British researchers conducted their research in “real drinking environments” in bars and pubs in Lancashire.
The study used more than 120 heterosexual participants, both sober and drunk, who were asked to perform a letter identification task.
While drunken participants distract both the appearance of both “unattractive” and “attractive” faces from the task ahead, those who were sober became more distracted by attractive faces.
The findings indicate that the distinction between perceived attractive and unattractive blurs more the drunkard you get – a modern phenomenon known as ‘beer glasses’.
The psychology department of Edge Hill University investigated the science behind the ‘beer glasses’ effect, where alcohol consumption can influence whether we find others attractive
“Most people have heard of the” beer glasses “effect and our research contributes to the evidence that this anecdotal wisdom holds some truth,” said study co-author Professor Derek Heim at Edge Hill University.
The research was conducted among students at locations near the Ormskirk campus of Edge Hill University near Liverpool.
Participants were approached between 6 p.m. and 10 p.m. in a social drinking environment, with a total of 47 sober participants and 80 drunk participants.
“When we recruited participants while they were drinking in a real bar, there was natural variability in the intoxication levels of the participants, but we had a lower limit for inclusion in the study,” Dr. Rebecca Monk, the lead author of the study, told MailOnline.
Their method included a so-called spatial citing task, which is used to determine the level of attention.
This is the first time that the method has been used to assess the effect of beer glasses, the study authors say in Psychology of Addictive Behaviors.
The participants had to determine and indicate the direction of the letter “T” on a computer screen, while they had to get images of attractive and unattractive people.
Don’t spill it! Study participants, both slightly drunk and sober, had to perform a computer task while seeing photos of attractive and less attractive people
“These stimuli were 80 front view photos – 40 male and 40 female – with external characteristics – hair and clothing – removed in recognition of research that has shown that such factors are potential determinants of attention,” the authors wrote.
“No nudes” were used in the study, according to Professor Heim.
The participants were then told to respond to the images as quickly as possible by pressing computer keys that indicated their position on the screen.
While the sober participants had zero alcohol values, as determined by a breathalyzer, the levels of intoxication in the other group were between 0.01 percent and 0.09 percent blood alcohol concentration.
“This is a relatively low intoxication level and is one of the interesting facts of the results, because it suggests that it” doesn’t cost a lot to put on your beer glasses “so to speak,” Dr. said. Monk to MailOnline.
The authors conclude that alcohol “can make the playing field” for “potential lovers” by reducing the difference between the attention for attractive people and unattractive people.
Can beauty be ignored? The informal term ‘beer glasses’ has been researched with respect by researchers
The level of attractiveness was determined by a pilot test with a separate cohort of participants prior to testing, according to Dr. Monk.
“These participants were asked to rate 200 faces for attractiveness,” she told MailOnline.
“At the time, we used the most and least attractive faces in our beer glasses study.”
Previous research into beer glasses yielded inconsistent findings and was largely limited to asking people about how attractive they think others are.
“By using an indirect degree of attention, our research could overcome some of these limitations,” said Dr. Monk.
HOW WAS ATTRACTIVITY DETERMINED IN THE BEER GOGLES STUDY?
Edge Hill researchers had conducted an earlier study with various participants to determine ‘attractiveness’.
This pilot presented 50 participants with randomly selected facial stimuli from an online facial database.
In total, a random selection of 200 faces was used, with an equal gender distribution.
Each face was presented to the participants in random order, placed in the middle of a further blank screen.
Participants assessed the perceived attractiveness of each face using a 10-point scale and could take as long as they wanted to give an assessment.
The score for each face was then aggregated, with the highest and lowest scoring images regarding respectively attractive and unattractive circumstances.