Streamer Ben “DrLupo” Lupo has signed a deal to stream exclusively on YouTube Gaming, following in the footsteps of other well-known streamers such as Jack “CouRage” Dunlop and Rachell “Valkyrae” Hofstetter in switching from Twitch to YouTube. Lupo’s first YouTube Gaming stream will take place on August 31.
Lupo is already quite present on YouTube, with more than 1.7 million followers. But by switching to the platform owned by Google, he is moving on from his large audience on Twitch, where he has 4.5 million followers.
A Loaded PR representative declined to comment on the terms of Lupo’s YouTube Gaming deal. In December 2019, Lupo signed a deal with Twitch that reportedly worth millions of dollars a year.
While big-name streamers don’t sign glamorous exclusivity deals as often as they used to in the wake of Tyler “Ninja” Blevins’ defection from Twitch to Mixer, that’s likely in part because Mixer was discontinued by Microsoft in June 2020, meaning the potential number of seats to go is one platform less. (Blevins has returned to streaming exclusively on Twitch, for example.)
Both Dunlop and Hofstetter have achieved success since moving exclusively to YouTube. However, Twitch sees far more hours viewed than both YouTube Gaming and Facebook Gaming combined, accounting for nearly 75 percent of total hours viewed across all three platforms in the first quarter of this year, according to a reporter. Streamlabs Report. That means Lupo may not see as many viewers on YouTube Gaming as on Twitch.
But by signing this exclusivity deal, it seems that Lupo sees opportunities with Google’s platform. And in a statement, he suggests that the platform will also help him if he “expands”.[s] my brand through other entertainment initiatives,” so maybe there’s more that YouTube offers Lupo that we’re not aware of yet.