Enraged drivers accuse Coles of & # 39; prize gambling & # 39; after seeing gas stations on the same road with gas prices at 42 cents per liter separately
- Victorian drivers saw a price clash of 42 cents between two Coles gas stations
- Both locations are on the same street, with Coles accused of & # 39; price gushing & # 39;
- Coles has a partnership with Viva Energy, which sets fuel prices in their stores
- Online commentators noted that price fluctuations between stores are artificial
- Viva Energy told Daily Mail Australia that one site recovered prices earlier than the other
Furious drivers slammed Coles after two gas stations were seen on the same road with an advertised price difference of 42 cents per liter.
On Thursday evening, motorists on the Melton Highway in north-west Melbourne saw two Shell Coles Express gas stations a little over a kilometer apart with a huge gap in their unleaded petrol price.
An image posted on reddit shows the identical stations with $ 129.9 / L and $ 171.9 / L respectively
& # 39; I drive past these two gas stations every day, morning and evening. The price has not changed within 24 hours & # 39 ;, is the message.
Reddit users have accused Coles of & # 39; price gambling & # 39; after two gas stations on the same road saw a drastic difference in their lead-free fuel price (photo)
& # 39; I do understand competitive prices with a competitor's brand, because I have managed convenience stores myself. But these two … you can just see one from the driveway at the other. & # 39;
Online commentators accused Coles of & # 39; price gambling & # 39; for the apparent difference in fuel costs.
Coles signed a fuel supply agreement with Viva Energy earlier this year, whereby part of the deal gave Viva the right to determine the selling price of fuel in stores.
The Australian competition and consumer commission website says that fuel cycles can vary based on factors such as & # 39; changes in international benchmark prices, the value of the Australian dollar, competition in various areas and price decisions by wholesalers and retailers & # 39 ;.
When companies sell fuel at the bottom of their price cycle, the price point can become untenable, forcing companies to raise their prices to earn back margins until the competition clearly forces prices down.
Daily Mail Australia contacted the two service stations in question, but both were legally unable to tell what their advertised lead-free price was on Friday.
Reddit users noted that gasoline prices are rising at different times throughout the country, even at the same umbrella companies.
& # 39; Almost all fluctuations in gasoline prices are artificial & # 39 ;, a comment says. & # 39; This is an established fact that even the ACCC is aware of, but cannot do anything about it. & # 39;
When companies sell fuel at the bottom of their price cycle, the price point can become untenable, forcing companies to raise their prices to recover margins until the competition forces the prices down (inventory)
& # 39; This is also the reason why it takes time to spread the change, because it takes time for the other gas stations to notice and change their prices. & # 39;
& # 39; I think there should be restrictions on prices set by very powerful companies, especially when they have effective monopolistic control, but in general, servos are the free market at its best & # 39 ;, is another message.
& # 39; If you do not like the price, organize yourself to buy in the cheaper part of the cycle. & # 39;
Viva Energy has issued a statement to Daily Mail Australia.
& # 39; There are several local factors that influence the selling price of fuel, including local competition, different pricing strategies, and whether the price cycle is in a discount or restoration period. & # 39;
& # 39; In the case of the two sites on the Melton Highway, prices on one site before the other site have been restored.
& # 39; Since taking over retail fuel prices at Shell Coles Express locations in March 2019, Viva Energy has been working on a number of strategies to provide a more competitive and consistent fuel offering in the Shell Coles Express network. & # 39;
& # 39; If you don't like the price, organize yourself to buy in the cheaper part of the cycle & # 39 ;, says a comment from Reddit (stock image)
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