Dress shock! Holly’s M&S dress now costs less than a shrimp sandwich

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Dress shock! Holly’s M&S dress now costs less than a shrimp sandwich: the floral dress Willoughby hooked up to Instagram for Valentine’s Day is on sale for just £ 2.80

When Holly Willoughby posts her dazzling outfits to her Instagram account, fashion stores brace for a sales bonanza.  But a Marks & Spencer dress she recently advertised on social media has been reduced in price to less than a tenth of the original £ 29.50.

When Holly Willoughby posts her dazzling outfits to her Instagram account, fashion stores brace for a sales bonanza. But a Marks & Spencer dress she recently advertised on social media has been reduced in price to less than a tenth of the original £ 29.50.

When Holly Willoughby posts her dazzling outfits to her Instagram account, fashion stores brace for a sales bonanza.

But a Marks & Spencer dress she recently advertised on social media has been reduced in price to less than a tenth of the original £ 29.50 – making it cheaper than a shrimp sandwich sold by the high street chain .

The black ditsy dress, with a pink floral print, was described by M&S as ‘the Valentine’s Day dress’ on the store’s Instagram page, but is now on sale for just £ 2.80.

The store’s best ever shrimp sandwich costs £ 3.90, while the standard version of shrimp and mayonnaise is just 20 cents less than the dress, at £ 2.60.

Just eight weeks ago, the TV host advertised the dress to her seven million Instagram followers as part of her £ 1 million deal as the face of M&S.

Her followers responded by saying how much they loved it.

M&S praised it on its own social media platforms, writing alongside a photo of the 40-year-old This Morning presenter in the dress: “When our last delivery arrives and we parade around the house to show off our new Valentine’s Day dress.”

However, last week the dress was still available in stores in the UK at a hugely discounted price.

Holly releases several collections each year under her lucrative deal with the company as it competes to make its womenswear both popular and profitable.

A spokesman for Marks & Spencer said: “We offer serious sales in our sales and a generous returns policy over many of our competitors. This is a brilliant find and we don’t think it will stick around much longer. ‘

The store's best ever shrimp sandwich costs £ 3.90, while the standard shrimp and mayonnaise version is just 20 cents less than the dress, at £ 2.60.

The store's best ever shrimp sandwich costs £ 3.90, while the standard shrimp and mayonnaise version is just 20 cents less than the dress, at £ 2.60.

The store’s best ever shrimp sandwich costs £ 3.90, while the standard shrimp and mayonnaise version is just 20 cents less than the dress, at £ 2.60

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