No more fizz: Dr Pepper suffers from soft drink shortage amid pandemic as demand rises and other brewers warn aluminum could be a problem
- Dr Pepper acknowledged on social media on Monday that soda fans are struggling to get their hands on the popular drink
- There is a shortage of all flavors, including the new Dr Pepper & Cream Soda
- The company said it is ‘doing everything we can to get it back into your hands’, including working with distribution partners to keep the shelves stocked
- Keurig Dr Pepper told DailyMail.com that the shortage is due to a surge in the popularity of the product, after sales ‘have been steadily increasing over the past four years’
- Beverage companies have been hit by a shortage of aluminum cans caused by a change in drinking habits during the pandemic
Dr Pepper has become the latest brand to contend with shortages during the pandemic, as demand for the carbonated drink increases and other brewers warn of aluminum issues.
The brand acknowledged on social media on Monday that soda fans are struggling to get their hands on the popular drink, short of all of its flavors, including the latest addition Dr Pepper & Cream Soda.
“We know it’s harder to find Dr. Pepper these days. We’re working on it – wait a minute! it tweeted.
The company said it is “doing everything we can to get it back into your hands,” including “working with our distribution partners to keep shelves nationwide stocked, while ensuring the safety of our employees.”
Dr Pepper has become the latest brand to face shortages during the pandemic as demand for the carbonated drink increases and other brewers warn of aluminum issues
The shortage affects all flavors, including the latest addition Dr Pepper & Cream Soda (left) and Dr Pepper Diet Cherry (right)
Keurig Dr Pepper told DailyMail.com that the low inventory is due to a surge in popularity after sales of the soft drink have been “ steadily increasing for the past four years. ”
Rest assured, we are working with our local distribution partners dealing with low inventory levels in certain markets to meet this increased demand, and we encourage any loyal Dr Pepper fan to keep checking their local retailer for their favorite varieties the company said in a statement.
Toilet paper brand Charmin tweeted its support of the company after Monday’s statement on social media.
‘Welcome to the club. We feel your pain, ”he replied to Dr. Pepper, referring to the toilet paper shortage after frantic customers stockpiled when the virus began devastating America in March.
The brand acknowledged on social media on Monday that soft drink fans are struggling to get their hands on the popular drink
Toilet paper brand Charmin tweeted its support of the company
The challenge of keeping Dr Pepper on store shelves across the country comes as beverage manufacturers have been hit by a shortage of aluminum cans caused by a change in drinking habits during the pandemic.
Panic shoppers ran out of groceries, including canned drinks and food, in the spring as the outbreak spread across America, stores closed, and states issued home orders.
Supermarket scenes with empty shelves became a common occurrence, and various items – notably toilet paper, canned goods, bottled water, and cleaning products – became scarce as people bought up potted emergency supplies.
The demand for aluminum cans then continued to rise as bars and restaurants closed, and shoppers turned to buying beer cans and seltzers like White Claw to drink in the safety of their home.
“ Drinks in convenient on-the-go containers like aluminum cans are particularly popular right now, and beverage company employees are doing everything they can to keep store shelves fully stocked, ” Danielle Smotkin, spokesman for the American Beverage Association told DailyMail.com in a statement .
Shoppers stock up on goods at a Los Angeles Costco in March. Panicked shoppers gathered groceries, including canned drinks and food, back in the spring when the outbreak spread across America, stores closed, and states issued home orders
Brewers have since been forced to prioritize the supply of aluminum cans to their most popular brands, with Karl Strauss discontinuing production of seasonal beers and Brooklyn Brewery focusing on its best-selling beverages. The fact is, you don’t have to worry.
It is not clear whether the shortage of aluminum cans is a factor in the current delivery problems that Dr Pepper is facing.
Still, the future of aluminum cans supply is now shrouded in more uncertainty after President Trump hit Canada with a reintroduction of high tariffs on aluminum from his northern neighbor.
The 10 percent rate first took effect in 2018, but was lifted last year.
Trump announced this month that the tariff will be restored from August 16.