Dr. Fauci Joins Snapchat! Octogenarian doctor hopes to encourage teens to get the coronavirus vaccine through social media
- The White House to launch a targeted media blitz Monday to encourage all US residents aged 16 and older to receive the COVID-19 vaccine
- Half of American adults have received their first vaccination dose, but the population is still hesitant
- Administration focuses on Latino and black communities who have traditionally been reluctant to receive the vaccine, along with conservatives
- 80-year-old Dr. Fauci targets young people with Snapchat clips
- Push notifications are also sent via Twitter and Facebook
He may be 80, but Dr. Anthony Fauci, the nation’s top infectious disease doctor, joins Snapchat, Facebook and Twitter to encourage the nation’s teens to get vaccinated.
It’s all part of a White House plan to specifically target younger members of the American population through targeted advertising if 16 and older are eligible for the vaccine.
Fauci, an unexpected star of the pandemic, will release informative Snapchat clips about the virus and vaccine. Other senior administrative officials, including Secretary of Health and Human Services Xavier Becerra, Surgeon General Vivek Murthy, and HHS Assistant Secretary Rachel Levine, may also be called up for appearances.
Biden is also expected to include a public service announcement that will be shared across multiple social media outlets.
The targeted ads will start later on Monday and pinpoint other specific demographics where vaccine uptake has traditionally been slow, including in black and Latino communities.
Dr. Anthony Fauci, 80, hopes to encourage younger people, including teens, to get the coronavirus vaccine and will target teens via Snapchat, Facebook and Twitter
Push notifications will also be used to ensure that almost anyone who is eligible who has a cell phone with some form of social media app gets the message.
There will also be a further drive to see those with more conservative views being encouraged to get the injection as well, said Axios.
Senior officials from the White House health department will also make additional media appearances, including Dr. Anthony Fauci, Xavier Becerra Secretary of Health and Human Services, Surgeon General Vivek Murthy, and Assistant HHS Secretary Rachel Levine.
The Biden administration targets younger Latino and black communities who have traditionally been reluctant to receive the vaccine, along with conservatives
Some will also appear on news shows and television channels popular with Black and Latino viewers.
President Biden also plans to include a special message that will be shared on social media platforms.
The White House would be aware that such a media bombardment “may not be the most effective voice to promote the vaccine to certain sections of the population.”
However, further outreach will be made to an additional 6,000 community partners, including doctors and churches.
A social media toolkit will be broadcast to encourage local organizations to encourage their own members and followers to get the shot.
To date, half of all adults in the US have received at least one COVID-19 shot.
The government announced the news on Sunday, marking another milestone in the country’s largest-ever vaccination campaign, but left more work to convince skeptical Americans to roll up their sleeves.
Nearly 130 million people 18 or older have received at least one dose of a vaccine, or 50.4% of the total adult population, the Centers for Disease Control and Prevention reported.
Nearly 84 million adults, or about 32.5% of the population, are fully vaccinated.
The US cleared the 50% mark just a day after the reported global death toll from the coronavirus hit a whopping 3 million, according to totals compiled by Johns Hopkins University, although the actual number is considered significantly higher.
The country’s vaccination coverage, with 61.6 doses administered per 100 people, currently lags behind Israel, which ranks first among countries with at least 5 million people at 119.2.
The US also follows the United Arab Emirates, Chile, and the United Kingdom, where 62 doses per 100 people are vaccinated.
President Biden also plans to include a special message that will be shared on social media platforms