Doritos is being criticized as the new Bud Light after hiring a trans influencer as a ‘brand ambassador’ despite the activist appearing to promote past child sexual abuse.
The Spanish Samantha Hudson, whose real name is Iván González Ranedo, is a singer and activist with more than 30,000 subscribers on her YouTube channel. Her partnership with Doritos Spain, run by PepsiCo Spain, was recently announced.
Hudson, 24, has identified himself as “anti-capitalist” and “Marxist” in interviews, released a song criticizing the Catholic Church and even said in a video that he is in favor of “abolition (and) destroying and annihilating the traditional monogamous nuclear family.’
As a teenager, he also tweeted about wanting to do “thug things” to a minor.
The partnership between Hudson and Doritos was quickly criticized online, with many referencing Bud Light’s disastrous partnership with trans influencer Dylan Mulvaney, which caused Budweiser to lose $1.4 billion in sales as a result.
Doritos is being criticized as the new Bud Light after the company hired transgender influencer Samantha Hudson to promote the chip in Spain, who has a history of questionable comments.
The Daily Caller posted a screenshot of a tweet he allegedly made in 2015, when Hudson was 15, writing in Spanish about the apparent assault of a minor.
Another alleged post translates as: “In the middle of the street in Mallorca in panties and shouting that I’m a nymphomaniac in front of a super beautiful 8-year-old girl.”
According news weekShe has also been accused of mocking victims of sexual assault, although Hudson herself has claimed that she was sexually abused as a teenager. in a 2023 interview.
Hudson’s new partnership with Doritos was announced through a 50-second video called ‘Crunch Talks.’
Social media users were quick to point out similarities to the Bud Light campaign and its impact.
“Doritos is about to get the Bud Light treatment,” wrote one user on X, formerly Twitter.
Another wrote: ‘Just make flavored tortilla chips. There is no need to take a stance on anything more than that. It’s not complicated.’
‘Why are brands like Doritos so self-destructive? Have they learned nothing from the Budweiser problem? Let me guess, your advertising division is run by a DEI employee?
DailyMail.com has contacted PepsiCo and Frito Lay for comment.
Samantha Hudson, 24, is a singer and activist in her native Spain with more than 30,000 subscribers to her YouTube channel.
Doritos Spain, run by PepsiCo Spain, announced a partnership with Hudson as a brand ambassador, drawing comparisons to Bud Light’s disastrous partnership with Dylan Mulvaney.
She has been accused of mocking victims of sexual assault, although Hudson herself has claimed that she was sexually abused as a teenager.
Mulvaney, an unemployed theater artist, rose to internet stardom in 2022 by launching her hit TikTok series, Days of Girlhood, in which she documents her transition from young man to girl.
She has earned millions of dollars promoting cosmetics, fashion and other products. She also appeared with President Joe Biden at the White House and appeared alongside Hollywood celebrities.
He broke out last April, when he posted a video to promote a Bud Light giveaway, saying the company had sent him a tall can with his face on it to celebrate his gender change.
This angered conservatives, who said one of their favorite beers had become “woke.”
They criticized on social media and boycotted the drink, costing parent company Anheuser-Busch $400 million in sales, a 13.5 percent drop.
Musician Kid Rock, NFL player Trae Waynes and model Bri Teresi were among the high-profile faces who stoked outrage, filming themselves shooting beer cans.
A year ago, Bud Light’s partnership with trans influencer Dylan Mulvaney led to massive boycotts and a $1.4 billion loss in sales for Budweiser.
Mulvaney posted a video to promote a Bud Light giveaway, saying the company had sent him a tall can with his face on it to celebrate his gender change.
The fallout led to a devastating stretch for Bud Light, where it suffered repeated double-digit revenue declines on an almost weekly basis.
Mulvaney earned $2 million from promotional work last year, landed deals with Nike and Mac, and appeared at the Golden Globes in January.
In December she was named to Forbes’ 30 Under 30 list.
The magazine praised her for resisting Bud Light’s fallout, and Mulvaney criticized the beer company for throwing her to the wolves.
“I was waiting for the brand to contact me but they never did,” Mulvaney posted on Instagram.
‘For a company to hire a trans person and then not publicly support them is worse than not hiring a trans person at all.
“It gives clients permission to be as transphobic and hateful as they want.”
Still, it’s unclear what big projects Mulvaney has in the pipeline “two or three years from now,” he said in this month’s TikTok rant.
In December, he addressed a half-empty auditorium at Penn State, where he revealed plans for a one-man show.