Food delivery platform DoorDash said on Monday that its alcohol delivery serving 20 new states and the District of Columbia, Canada and Australia, which it says will reach 100 million adults worldwide.
“Customers in select markets, where permitted by law, can switch to the Alcohol tab of the DoorDash app to browse and securely order from a wide selection of drinks from restaurants, supermarkets, local retailers and convenience stores,” the company said in a press release. . Quoted by Dash a 2020 study from the National Restaurant Association, which found that 56 percent of customers over 21 would order alcoholic beverages if offered as part of a restaurant’s food delivery.
The feature is only available to customers 21 and older and requires ID verification: once at checkout and again by the delivery person at the door. DoorDash says it will blur identifying information on users’ IDs except for the photo and date of birth, according to its Customer service page. The company did not immediately respond to a question about how identity verification might work if a customer requests contactless delivery.
During the height of the pandemic last year, when many restaurants were closed for in-person dining, some states, including New York, temporarily relaxed rules around alcohol deliveries, giving many eateries the needed revenue stream. When then-Gov. Cuomo lifted the state of emergency in June this year, the supply of alcoholic drinks was also terminated, much to the chagrin of many restaurants.
But delivery services see alcohol delivery as a lucrative revenue stream, even as they get caught up in state and local laws that require them to share information with restaurants and generally treat them more fairly. In February, DoorDash competitor Uber Eats acquired alcohol delivery service Drizly for a $1.1 billion deal. That deal, however, has come under criticism from the US Federal Trade Commission, which is apparently concerned that the acquisition could hamper competition.
Also on Monday, DoorDash announced collaborations with Responsibility.org, a non-profit organization that aims to eradicate drink-driving and underage drinking, and Students Against Drunk Driving (SADD), which focuses on the same issues.