Dolly de Leon calls for safeguards in entertainment industry amid rise of AI

With the rise of the use of artificial intelligence (AI) in television and filmDolly de Leon lent her voice and influence to call on entertainment industry leaders to provide protection for those at risk of losing their jobs due to rapidly emerging technology.

In an interview with ABS-CBN Newswhich was uploaded on his YouTube channel, De Leon said that show business should be wary of the rise of AI as it is starting to make a mark in the entertainment industry.

“Papunta na tayo ‘dun. We’re behind, but I think it will happen. Ngayon pa lang, may sportscasters na AI. Nangyayari na ‘yun (We’re getting there… Currently, there is such a thing as AI sports reporters. It happens.) It’s something we have to pay attention to,” said the Golden Globe and BAFTA nominee and FAMAS actress for Best Supporting Actress.

The actress then noted that people seem to be fascinated by what AI can do. They should keep a close eye on AI as it not only replaces the jobs of many workers but could also impact the industry at large.

“Kailangan is doing bantayan. Huwag tayong mag-relax at matuwa masyado sa AI kasi that could mean job losses for the people (we must be vigilant. Let us not become too complacent or celebrate AI too much, otherwise we will forget that it could mean job losses for other people) ,” she said.

Hollywood, which De Leon sampled with “Triangle of Sadness,” recently came under protest from actors and writers who ordered studios to provide them with AI protection.

The Leon is currently in the US for the Hollywood Premiere of “A Very Good Girl” with co-star Kathryn Bernardo.

Eddie Garcia Bill

Meanwhile, De Leon is “very hopeful” that the Eddie Garcia bill will eventually be passed into law, saying “many sectors” are in favor of it.

“We are now in the middle of discussions. We are all committed to getting the Eddie Garcia Act passed. We are very hopeful because many sectors support this. Nasa Upper House na siya (it is currently in the House of Lords),” she said.

The bill, intended to pay tribute to the late actor Eddie Garcia, aims to protect the rights of workers in the TV, film and radio industries. It was approved by the House of Representatives on third reading last February.

During the interview, the ‘Iti Mapukpukaw’ star noted that the film industry would return to its rightful position in entertainment as she said watching movies in theaters is a “different experience.”

“People lost hope a little bit when they look at entertainment, while streaming looks at entertainment in a different way. So, I have always known Hindi mawawala cinema. I have experience watching a theater, diba,” she said.

(People were kind of losing hope, like the movie industry wasn’t going to come back and streaming would be the only way to watch entertainment. But for me, I always knew that the cinema wasn’t going away. There’s nothing like the experience of watching a movie in a theater, right?) EDV