‘Does Hitler have shares in Love Island?’ ITV is accused of imitating the worship of Aryans by dictators
Love Island has been accused of looking like a ‘Hitler youth camp’ – because there are so many blonde women.
Viewers of the ITV2 reality show have flooded social media to express their disgust at the lack of brunettes and ethnic minority contestants, with one storming out: ‘Another blonde???? Does Hitler own Love Island shares?’
The criticism follows the decision to include eight blond women in the current series. There were only one brunette and three non-white female participants.
The spat broke out on Tuesday when producers of the matchmaking show, set in Mallorca, introduced two new blond-haired, blue-eyed “bombshells” to the villa – Abigail Rawlings, 27, and Georgia Townend, 28.
Another blonde, Andrea-Jane Bunker, 28, had joined the cast last week.
The feud erupted on Tuesday when producers of the matchmaking show, set in Mallorca, introduced two new blond-haired, blue-eyed “bombshells” to the villa – Abigail Rawlings, 27, and Georgia Townend (pictured), 28
Two in three women on the show have had blond hair – twice the UK average gemiddelde
Eight of the 12 female contestants who have appeared on the current Love Island series so far are blonde – double the number of blonde-haired women in Britain.
While around 35 per cent of women in the UK have natural or dyed blonde hair, two thirds of those on the ITV reality show were blonde.
Indeed, since the series launched in 2015, 53 out of 99 female contestants — or 53.5 percent — have had blonde locks.
Brunettes made up 33.3 percent of the women in the Love Island villas, while 13 participants were from ethnic minorities.
While the current series has the highest proportion of blondes, the first had seven blondes, three brunettes, and only one non-white star.
Season four had ten blondes out of a total of 19 women – with only one non-white competitor.
Last year’s series featured six blondes, six brunettes and one ethnic minority contestant.
But the voting public does not seem to prefer blondes. In the first six series, three female winners had dark brown hair, two were blond and one was of mixed race.
It is unknown what proportion of blondes in Britain naturally have that color, but nearly two in five women who decide to dye their hair choose the color.
The show has featured five more blondes since its June 28 launch: real estate agent Faye Winter, 26, accountant Chloe Burrows, 25, college student Liberty Poole, 21, online store owner Lucinda Strafford, 21, and administrative assistant Millie Court, 24. Laura Whitmore is also blonde.
The lack of diversity led some furious viewers to attack the show’s blonde dominance.
One fan wrote on Twitter ‘#LoveIsland – keep producing blonde girls like it’s Hitler Youth Camp’ while another asked ‘How long do we have to look through Hitler’s angels? #LoveIsland.’
One enraged viewer also asked ‘Is this Aryan island or what?’ while another complained, ‘The Hitler ideals really thrive on this show. All I hear is blue eyes and blond hair, what’s going on in the Aryan race??? #LoveIsland.’
According to research by Mintel, about three in ten Britons are naturally blond, almost half are naturally brunettes and about ten percent have black hair.
However, blonde is the most popular color for those who dye their hair. Mintel’s research shows that 39 percent opt for blonde locks, 36 percent for brown, 17 percent for auburn or red and eight percent for black.
The latest furore is embarrassing for ITV, which has previously been in racing.
In October 2019, The Mail on Sunday revealed that the channel had only one ethnic minority presenter during a full day of programming.
Two years ago, former Love Island contestant Samira Mighty — who was the first black woman to star in the series since its launch in 2015 — complained that she was “the symbolic black woman” on the show and the last to be chosen by a male participant. Critics may argue that little has changed. In the current series, the only brunette so far is official Sharon Gaffka, 25, but she was evicted last weekend. Only one black contestant remains: fashion blogger Kaz Kamwi, 26.
Mixed-up model Shannon Singh, 22, only stayed in the villa for 48 hours until she was evicted when new arrival Ms Burrows chose to mate with her partner.
Chloe Burrows, Millie Court and Lucinda Strafford discuss ‘football results’ on Love Island
Travel agent Rachel Finni, 29, who is also of mixed race, was evicted 11 days ago.
Love Island also received complaints when the first disabled contestant, Hugo Hammond, a 24-year-old gym teacher born with clubfoot, was not selected in the Line of Booty challenge.
ITV said last night that hard work has been done to ensure diversity among housemates. A spokesperson for the show said: ‘When casting for Love Island we always strive to reflect the age, experiences and diversity of our audience and this year is no exception, with a cross section of different personalities and backgrounds in the villa. ‘