The Dry robe, once considered an essential piece of equipment for wild swimmers needing to warm up after a dip in ice water, has had something of a revolution in recent years.
Today, the £165 towel coat is no longer solely associated with the sport loved by the middle class, but appears to have become a stylish outerwear piece.
Whether it’s a quick trip to the shops or a lunch break with friends, people wear Dryrobes for all kinds of daily errands and activities, and some of them have no intention of going wild swimming.
The garments now come in a variety of prints and styles, perhaps adding to their appeal as a stylish winter coat, and the “dryrobe” logo on the chest ensures everyone knows your coat is the real deal.
It also has the celebrity seal of approval, with names like Davina McCall and Harry Styles wearing the warming pieces. But as the dry robe grows in popularity, so does a backlash.
Thanks to the endorsement of a ton of celebrities, the drysuit is having an urban renewal among city dwellers who have never dared to try wild swimming.
The Facebook group Dry robe w*****s, which currently has 85,000 members, discovers people wearing their towel coats on the street, posting photos of them in the group and subjecting them to ridicule from other members. .
The group’s description encourages people to “post photos of people wearing a dry robe inappropriately.”
Among the faceless people the group mocks are the unsuspecting dry-robe lovers who have donned their coats to the gym, the supermarket, the pub and walking the dog, and have even thrown on capes over their Elegant suits.
Members of the group mock users for putting on their coats despite not being near an open body of water.
Harry Styles and Emma Corrin photographed on the set of The Policeman in 2021, and the actors appear to be wearing the garment for its intended purpose.
Davina McCall pictured in a special edition dry robe – but she doesn’t look like she’s about to go swimming
Take That’s Jason Orange, who is rarely seen in public, was spotted earlier this month strolling around Hampstead in a dry robe.
School runs and trips to the local cafe were certainly not the original intention of the dry smock, the first version of which was made by Anne, the mother of Cornish surfer Gideon Bright, when he was just a teenager.
As she watched her son shiver in the bitter cold of St Ives after his morning surf sessions, she bought waterproof material and took out her sewing kit.
Speaking to the Daily Mail in 2021 about the first dry robe, Gideon said: “It was huge… light blue waterproof material on the outside, with stripes running along it, a dark blue towel lining with an elastic hole to stick on head”. and a hood with press studs.
“She tried to make it look quite flashy; she certainly put a lot of love into it.”
He admits that he barely thought twice when his mother gave him the garment; However, the next time he froze in the parking lot and needed to quickly change out of his wetsuit and into dry clothing, the dry robe came in handy.
‘We all used it and never washed it, so it smelled very, very much. But it worked,’ he stated.
Despite the usefulness of his mother’s garment, it wasn’t until several decades later that Gideon turned the idea into the first dry robe that hit the market in 2010.
Since then, the garment has become a staple for wild swimmers and people practicing other water sports in the cold British weather.
And the celebrity endorsement it has received has played a major role in helping the dry robe evolve into an everyday outerwear piece.
Many celebrities have been seen wearing terrycloth robes in recent years, both for their intended purpose, to keep warm in cold conditions, and to act as coats in winter weather, while being worn on dry land and miles from the surf zone. nearest wild swimming. place.
Take That’s Jason Orange, rarely seen in public since his abrupt departure from the group, was spotted in Hampstead earlier this month in his dry robe, and although the leafy corner of London is a wild place to swim, the Mancunian singer seemed suspiciously dry.
However, celebrities have also been known to wear the garments on film and television sets after filming scenes in the water.
Emma Corrin and Harry Styles were photographed huddled together in their dry robes to keep warm on the set of My Policeman in 2021 after filming beach scenes in windy conditions.
Singer Rita Ora has also been spotted looking cozy in her bright pink-lined jazz-style camouflage robe on set, but as she strolled the cobbled streets of east London, she couldn’t have been further from the coast.
Despite having something of an urban renewal, dryrobe itself still markets its product as a warming aid after a wild swimming session.
Their Instagram page is filled with moody photos of swimmers walking along windswept beaches, warming themselves in their toweling robes, with not a ‘dry robe’ in sight.