With the help of trade shows, you can bring your company out on the road and demonstrate its worth and value. Participating in trade shows is nothing but a valuable strategy to ensure you bring home much more than just unforgettable memories.
There is the latest trend among companies to include trade shows in their promotional strategies. Some other competing strategies are social media, mobile strategies, print, SEO, podcasting, PR, book-writing, blogging. Despite investing in these, an average company devotes nearly 35% of its marketing budget to trade shows and exhibitions.
85% of trade show attendees usually have purchasing power and in spite of knowing this, a majority of exhibitors don’t set specific goals for their participation in trade shows. Without the right modular trade show booth, it is next to impossible to lure attendees to your company booth.
Let’s check out the investments to make in trade show booths that will help you make the most out of your money.
- Invest in the best real estate
We all have attended trade shows where we never stopped to take a look at the booths until we reached the last aisles. Hence, if you don’t want this to happen with you, you should grab the most premium location on the floor. You can try booking a booth in the corner which is either near the entrance or the exit or beside the refreshment stalls. You can’t forget that foot traffic is very crucial in such trade shows.
- Invest in a few giveaways
You have to give a reason to people to make them turn to you and stick with you leaving the other booths. You can invest in a few costly giveaways to make your company stand out in the crowd rather than too many giveaways that can be easily found anywhere else. It is better to give small items that can be used by everyone and that will also help them keep your company’s name in your mind. You can give away first-aid kits, portable chargers, hand sanitizers, or some decent pens.
- Invest in spreading the word before the show
Before you reach your trade show, you should invest your time and resources in spreading the word to your target audience to let them know that you’ll be there at the show. Give them personal invitations so that they know their presence matters to you. Before you reach the trade show, you can also set up personal meetings with partners and attendees. Put up details on your website, and include the plan in newsletters, and share the plans through social media.
- Invest in having the best marketing team
Make sure you have the best staff members in your team who earnestly want to be there. They should be extroverts who can present themselves out in front of everyone to represent your firm and speak about your products and services. Trade shows are conducted for marketing and selling and hence you should be back with some of the best leads.
Trade shows are the best ways in which companies can promote their services. Follow the tips mentioned above to get maximum returns.