Dixons Carphone mobile revenues are falling despite the increase in the World Cup

<pre><pre>Dixons Carphone mobile revenues are falling despite the increase in the World Cup

Dixon's Carphone has seen a slight rebound in the last three months in the number of times the World Cup promoted increased TV sales, but there was no recovery in a challenging mobile market.

Sales fell by two percent as falling demand for white goods offset the football-driven profits, while consumers continue to opt for SIM-free devices and SIM-Only deals instead of contracting new ones with a handset.

These trends depress the margins of the largest mobile retailer in the United Kingdom and contributed to declining profits.

Carphone Warehouse

However, CEO Alex Baldock said that the most recent figures were in line with the expectation that there would be no adjustment of the expected profit of £ 300 million for the current fiscal year.

"We have maintained or expanded our leading market positions and our PBT guidance for the whole year of around £ 300 million remains unchanged," he told investors. "We have made good progress in establishing a clear long-term direction for the company, one that sharpen our focus on the core, and that provides a better match for both our customers and our company behind the scenes.

"I look forward to a fuller update of our plans and progress in December."

The previous quarter marked the end of a difficult 12 months for Dixon's Carphone, with annual profits falling from £ 500 million to £ 382 million. There are plans to close 92 of the 700 Carphone Warehouse stores, while a major cyber attack makes things worse.

Baldock had renegotiated contracts with EE, O2 and Vodafone, a pillar of its strategy to run the business, in addition to the increased use of data analysis, new technologies and better marketing.

However, recent reports suggested that the operators were unwilling to cherish the idea of ​​new conditions, especially at a time when they invested significant resources in their own retail operations.