It Ends With Us fans were left furious after noticing a disturbing new detail from the premiere, as the Blake Lively and Justin Baldoni drama continues.
The cast of the new film reunited to celebrate its premiere with a dazzling red carpet event in New York City last week.
But when news emerged that Blake’s companies, Betty Booze and Betty Buzz, had provided drinks for the after-party, social media users erupted in fury.
The cocktail brand, started by the actress, 36, last year, shared a promotional video on Instagram after the event, revealing that it prepared an It Ends With Us-themed menu for the party with specialty drinks named after each of the characters.
The clip showed the drinks and gave a look inside the star-studded event, but viewers immediately took to the comments section to share their outrage.
It Ends With Us fans were left furious after noticing a disturbing new detail from the premiere, as the Blake Lively (seen at the premiere) and Justin Baldoni drama continues.
Many were horrified to discover that a film about domestic violence had been associated with an alcohol company, with one person noting that the World Health Organization estimated that “approximately 55 percent of perpetrators of domestic violence drank alcohol before the assault.”
“Are we promoting alcohol for a movie about domestic violence?” asked one outraged user.
Another scathingly said: “Did they actually name a cocktail after Ryle, the literal abuser in this story? Ugh!”
“What a disgusting way to exploit a movie about domestic violence to promote Blake Lively’s business. WOW!” added another person.
“People with alcohol problems are six times more likely to abuse their partners,” read a fourth comment.
‘Promoting a film with such a powerful domestic violence theme with an alcohol brand is disappointing and disrespectful to survivors of domestic violence.’
“Isn’t it a little offensive to promote alcohol when alcohol is so closely linked to domestic violence?” said a fifth.
“This is so inappropriate and disgusting,” another user said.
Blake’s companies, Betty Booze and Betty Buzz, provided drinks for the after-party and social media users are furious about it. Blake appears in a promotional video for the company.
The cocktail brand, started by the 36-year-old actress last year, shared a promotional video on Instagram after the event.
She revealed that she had prepared an It Ends With Us-themed menu for the party with special drinks named after each of the characters.
“I am a victim of domestic violence and it only happened when he was drinking,” another person shared. “This is beyond disgusting and I am horrified for everyone involved.”
“The level of disconnect that exists when it comes to promoting an alcohol product alongside a movie about domestic violence is astounding,” another person wrote.
According to the Alcohol Rehabilitation Guide“The World Health Organization (WHO) estimates that approximately 55 percent of perpetrators of domestic violence were drinking alcohol before the assault.”
She also stated that “women who suffer abuse are 15 times more likely to abuse alcohol.”
It Ends With Us, which is based on the novel of the same name by Colleen Hoover, follows a florist named Lily Bloom, played by Blake, who becomes embroiled in an abusive relationship with a doctor named Ryle Kincaid, played by Justin.
The film has been shrouded in controversy for days as rumors of an ongoing feud between Blake and Justin, 40, have dominated headlines.
Fans began speculating that there was a rift between the co-stars after they noticed that they did not do any press together before the film’s release and did not interact at the film’s red carpet premiere.
The alleged breakup has sparked an immense backlash for both stars.
The actress, for her part, was harshly criticized for the way she answered certain interview questions during the press tour, particularly one about the very serious themes of the film.
When a reporter asked the Gossip Girl alum how people who identified with what her character was going through could talk to her about it if they saw her in person, her sarcastic response left people outraged.
Instead of encouraging victims of domestic violence to seek help from professionals or share the resources available to them, Blake laughed at the concept of making herself available to them.
“People who see this film and relate to the themes of this film on a deeply personal level will really want to talk to you,” the interviewer said.
‘This film will touch people and they will want to tell you about their lives.
Many were horrified that a film about domestic violence had been associated with an alcohol company.
One person noted that the World Health Organization estimated that “approximately 55 percent of domestic abuse perpetrators drank alcohol before the assault.”
‘So if someone understands the themes of this film and meets you in public and really wants to talk to you, what’s the best way for them to be able to talk to you about this? How would you recommend they do that?’
Blake didn’t seem amused by the idea of people approaching her and wanting to discuss the heartbreaking themes that unfold in the film.
She sarcastically replied: “Ask me for my address or my phone number.”
“Or I could just share my location with you and then we could…” he trailed off before laughing.
Blake also previously came under fire online after she hosted an interview with her It Ends With Us co-stars Jenny Slate and Isabela Ferrer, as well as author Colleen, and did not discuss the issue.
SSeveral hours later, Blake took to Instagram to share information about domestic violence, as well as some resources for her followers.
She shared a series of links, including a hotline for victims of domestic violence, as well as statistics and other information.
“Everyone deserves relationships free of domestic violence,” she wrote.
The film has been mired in controversy for weeks, as rumors of an ongoing feud between Blake and Justin, 40, have dominated headlines.
Blake came under fire for the way she answered an interview question about the film’s serious subject matter last week.
A source told DailyMail.com thathat Blake and Justin clashed over his “dismissive” attitude toward her “input” while filming scenes involving abuse.
The source claimed Justin only focused on “what he believed to be the abusive male point of view” and had a very “chauvinistic” approach to the issue.
She was also previously criticized online after she hosted an interview with her It Ends With Us co-stars Jenny Slate and Isabela Ferrer, as well as author Colleen, and did not discuss the issue.
“During scenes depicting abuse, Justin failed to take Blake’s character’s perspective into account and focused solely on what he believed to be the abusive male point of view,” they said.
‘His approach was very chauvinistic and created a tense atmosphere on the set.’
The source claimed Justin was “almost abusive” on set and said it “almost became the character.”
“Justin almost became the character in the sense that some women on set felt he was almost abusive to them and that he was unprofessional and unapologetic,” they said.
“To make such a serious and important film about domestic abuse without allowing women to be included in this process is disturbing.”
TMZ reported that Blake felt ‘weight-shamed’ by Justin on set as they prepared for a scene in which he lifted her off the ground.
Sources close to the scene told the website that Justin suffers from back problems and sought the help of a trainer before the lifting scene.
He allegedly asked the trainer how much Blake weighed and asked for help in preparing his back to avoid injury.
When Blake found out about his comments, she reportedly felt embarrassed for him.
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