Kevin Feige, President, Marvel Studios; and director Ali Selim attend the ‘Secret Invasion’ launch event at the El Capitan Theater in Hollywood, California on June 13, 2023. The use of artificial intelligence in the new Marvel superhero series has sparked anxiety and anger in Hollywood, both when TV and film writers are already hitting on their uncertain future. ALBERTO E. RODRIGUEZ/Getty Images via AFP
LOS ANGELES, USA – The use of artificial intelligence in the new Marvel superhero series ‘Secret Invasion’ has sparked anxiety and anger in Hollywood, at a time when TV and movie writers are already knocking on their uncertain future.
Director Ali Selim revealed in a recent interview that the Disney+ show – a paranoia-rich spy thriller about shape-shifting aliens that stars Samuel L Jackson – used AI as well as illustrators humans to generate its opening credits.
The abstract sequence in question mixes green-hued cityscapes, starships, and shadowy human figures, many of whom gradually reveal themselves to be the reptilian alien “Skrulls” of the series.
Selim told the Polygon website that the use of AI was meant to give a sense of “omen”.
“When we reached out to the AI vendors, that was part of it – it came straight out of Skrull’s changing global identity, you know? ‘Who did that? Who is that?'” he said. said.
“We would talk to them about ideas, themes and words, and then the computer would shut down and do something. And then we could change it a bit using words, and it would change.
“It was exploratory and inevitable, exciting and different,” Selim said.
But the revelation didn’t sit well with many in Hollywood, where fears are growing that AI could replace the jobs of screenwriters, designers and even actors.
The refusal of studios like Netflix and Disney to rule out AI replacing human scribes was one of the factors that led to the writers’ strike, which is now in its eighth week.
Jeff Simpson, who is credited as the show’s visual development concept artist and has worked on another part of the series, tweeted that he was “really concerned about the impacts of this”.
“I’m devastated, I think AI is unethical, dangerous, and designed only to kill artists’ careers,” he wrote.
Jon Lam, a screenwriter, said the use of AI was “salt in the wounds of all the WGA strike artists and writers”.
The Writers Guild of America has asked studios and streamers for binding agreements to regulate the use of AI.
Under the proposals, nothing written by AI can be considered “literary” or “source” material – industry terms that decide who gets royalties – and scripts written by WGA members cannot. not “be used to train the AI”.
But according to the WGA, the studios “rejected our proposal” and retaliated by simply offering to meet once a year to “discuss technological advancements”.
Method Studios, the company credited with creating the main ‘Secret Invasion’ titles, said the AI was “just one tool in the range of tools used by our artists”.
No artist jobs have been replaced by the use of AI, he said in a statement to The Hollywood Reporter. /ra
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