Do you pay for your own Netflix, Amazon Prime Video or HBO Now accounts? A simple truth today is that many of us have access to streaming services. You may have shared the costs with friends or family. Maybe you managed to stick to the streaming account of an ex (and they were nice enough not to change the password). Disney is aware that this is the reality of consumer behavior when it launches Disney +, and the company recognizes that its new service is receiving the same treatment.
With generous usage guidelines (four simultaneous streams, up to seven user profiles per account, etc.), Disney + is inevitably shared by people. The service is intended for everyone in your household, but there will probably also be people who share their passwords with friends across the country.
Disney seems to be fine with this scenario – to a certain extent.
"Sharing passwords is definitely something we are thinking of," said Michael Paull, president of Disney Streaming Services, during a preview of Disney + media last week. According to Paull, Disney is hopeful that customers will see how much they get for $ 6.99 a month (free 4K / HDR, unlimited downloads, etc.) and use the service reasonably.
"We believe that consumers will see that value, and they will act accordingly," he said. "They will use those accounts for their families, for their household." That said, we acknowledge that password sharing exists and will continue to exist. "
But Disney has tools at its disposal if password sharing gets out of hand or becomes an obstacle that hinders the growth of Disney +. "We have developed technology that is in the backend and that we will use to understand behavior," Paull said. "And if we see behavior that makes no sense, we have mechanisms that we have established to address it."
The company clearly knows which devices you use to stream the service. If that list of hardware grows unusually long for a single account, there can be one red flag that Disney can take into account. Disney + does not require location rights when used on mobile devices, but it may not be so difficult for the company to access your general region through its data servers and other back-end methods.
But even if measures have been taken to combat excessive sharing of passwords, Disney does not want to turn the dial to a point where things become annoyingly limiting for customers, so for now it's probably okay to allow your friends and family to receive a example of Disney +.
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