Disney is raising the ad-free prices for Disney Plus and Hulu again this fall. Starting October 12, Disney Plus will cost $13.99 per month, while Hulu’s ad-free tier will cost $17.99. The ad-sponsored tiers of both services (for now) will remain $7.99 each.
Perhaps to ease that blow, the company is introducing a new bundled subscription that will include ad-free experiences for both Disney Plus and Hulu for $19.99 per month. That plan will be available on September 6.
But these subscription increases to standalone services are substantial; Disney last raised the cost of Disney Plus to $10.99/month a year ago. At the time, ad-free Hulu went up to $14.99. It now costs more than the ad-free tier of Warner Bros. Discovery’s Max service, which costs $15.99 per month.
The triple play of Disney Plus (without ads), Hulu (without ads) and ESPN Plus (with ads) will also increase to $24.99. Hulu with Live TV with Ads is going up to $76.99, and the commercial-free version jumps to $89.99 per month from $82.99 today.
In the US alone, Disney’s streaming portfolio has now grown to include so many options and tiers that the company needs a table to clearly differentiate everything that’s available. Here’s the one that was included in a press email today, which now lists the upcoming “Duo Premium” plan along with the rest currently on offer.
The “Duo Basic” costs $10 less, but that means supporting ads when using either service. It also doesn’t allow customers to prepay for an annual plan, indicating that even these prices could be subject to change in the coming months.
Disney also revealed today that it will tighten password sharing across its services and announced that the Disney Plus ad-supported tier will roll out “in select markets across Europe and Canada beginning November 1” after a launch. successful in the TO US.