Disney launches crackdown on password sharing in effort to boost sign-ups and revenue

Disney has been cracking down on password sharing in an effort to increase sign-ups and revenue.

The media giant’s CEO Bob Iger said its streaming platform Disney+ will take action against freeloaders in June, before a “full rollout” in September.

Many major streaming services are being hit by password sharing – where users share their login details with family and friends who are not from the same household, allowing them to access content without paying – despite this being against platform rules.

The Eras Tour concert film starring Taylor Swift is one of the shows available on Disney+, along with the Star Wars film and the drama Shogun.

Disney’s decision comes after fellow streaming giant Netflix attributed a recent surge in subscribers to its own recent crackdown on password sharing.

“Netflix is ​​the gold standard in streaming,” Iger said. “They did a phenomenal job.”