Disney’s recently acquired 20th Century Fox TV studio is the latest to have the ‘Fox’ name dropped, and the company today announces that it will rename the studio to just 20th Television as part of a larger rebrand for all of its TV studios. Disney. .
Additionally, Fox 21 Television Studios will be renamed Touchstone Television (a TV brand that Disney stopped using in 2007) as the company works to remove the last traces of the Fox name from its assets. Disney is also using the rebrand to merge ABC Studios and its subsidiary ABC Signature under the ABC Signature banner.
New logos and end tickets will appear in TV shows this fall, including in episodes of The Simpsons, Family man, American father, and Bob’s Burgers. Existing episodes on streaming and digital libraries will continue to bear the original logos.
The news comes after Disney made a similar name change for 20th Century Fox and Fox Searchlight Pictures film studios earlier this year, though those slightly more sensible renames simply dropped the “Fox” to become 20th Century Studios and Searchlight Pictures. Why Disney decided to go for 20th Television instead of the more aesthetically pleasing 20th Century Television we may never know. (Honestly, both names are kind of outdated considering it’s the 21st century and has been for a while, but I’m digging.)
The removal of “Fox” from the acquired brands was a requirement of the deal that saw Disney take control of 21st Century Fox’s assets last year, according to Variety. The goal is to avoid confusion between the parts of the former company owned by Disney and the “New Fox,” including Fox Sports, Fox Business and the controversial Fox News, as well as ownership of the broadcast Fox TV channel.