Walt disney co. CEO Bob Iger & # 39; s habit of waking up at 4.15 p.m. during the week predates his entry into the billion dollar entertainment company.
Since late, he also starts waking up early in the weekend to practice and show early versions of the films and television series from his studio.
He recently turned his razor-sharp attention to the first season of The Mandalorian, an emerging western web television series that takes place five years after the return of the Jedi.
Walt disney co. CEO Bob Iger (photo) revealed that he had watched the new Disney + series The Mandalorian three times before it premiered on November 12
The show was created by actor-director Jon Favreau, whose recent roles in the Avengers saga and voice acting in the series, Star Wars: The Clone Wars, retained this new episode in the Disney family.
Iger told me Bloomberg Businessweek: & # 39; I have probably seen three episodes each episode. First of all to give a few notes. Second, to see the rough cut and the impact of the notes. And now, recently, I've looked at all the latest cuts, so that I could be blown away by what it looks like. & # 39;
A sign of success is that The Mandalorian, the first live TV show from Star Wars, has won the stamp of approval from the critical George Lucas himself.
George Lucas (left) approved The Mandalorian after being upset with Disney & # 39; s previous Star Wars series The Force Awakens
Lucas was angry with Disney & # 39; s first stab in the movie universe, The Force Awakens, but visited the Mandalorian without complaints.
& # 39; George is doing well, & # 39; says Iger.
Disney spends no less than $ 100 million on the series, so production expectations are high.
For anxious target groups who want to watch The Mandalorian, they have to sign up for the expected Disney + streaming service that will be launched on 12 November.
Disney said the streaming site will see at least 25 new TV shows and 10 new films, along with an archive of entertainment from The Avengers series to the Star Wars collection to beloved Pixar films.
The company is reportedly spending $ 1 billion on films and shows such as a Marvel episode with Loki from The Avengers and a series of Monsters at Work based on the movie Monsters Inc. and supported by Pixar.
This new launch is the largest and most uncertain of Iger & # 39; s 15 years as CEO.
Previously, Disney masterfully assembled a range of studios & production companies that launched them into a whole new stratosphere of mass media success.
Pixar was purchased in 2006, Marvel in 2009, Lucasfilm in 2012 and this year, Disney spent $ 71 billion on buying a large portion of the 21st Century Fox.
But for all these smart investments, Disney missed the same stronghold on technology that colleagues like Netflix, Amazon and Apple TV had.
The Mandalorian (photo) is an emerging space-western web television series that takes place five years after the return of the Jedi
Disney also has less experience with selling their products directly to customers.
If the public wanted to watch Disney Channel or ESPN, they bought a cable subscription.
The blockbuster Marvel Avengers films were shown in cinemas and then viewed in the comfort of homes of Netflix subscribers.
Now Disney is taking a new lead in the entertainment game after purchasing $ 2.6 billion in a majority stake in streaming technology company BAMTech from New York.
And try to outperform competitors by offering their services for a monthly fee of $ 6.99, while Netflix charges $ 12.99.
Despite the streaming power that Disney + may have, investors were skeptical about the company's streaming ambitions.
Actor-director Jon Favreau (photo) created The Mandalorian and played in various other Disney series, including The Avengers saga
The one-year ESPN + had 2 million subscribers, but no profit, while Hulu, which was obtained through the Fox deal, had more than $ 25 million subscribers and lost money at the same time.
Jessica Reif Ehrlich, a media analyst at Bank of America Merrill Lynch, told Bloomberg that this changed rapidly after the Disney + rate was announced and Favreau showed investors a clip of The Mandaolrian.
& # 39; There were two audible bites. One was when they announced the price, which is much lower than everyone had expected, but also when Jon Favreau showed the clip. Every man in the room went crazy, & she said.
The Disney share price is said to have risen by 13 percent the next day.
It is hopeful that Disney + will reach 90 million subscribers worldwide by 2024, which can be strengthened by ESPN + and Hulu for a total of 160 million streaming customers.
The rising stock price of Disney can be seen as a confirmation and legacy for Iger.
Iger, who retired CEO this year, Raised eyebrows at his initial spending, but worked on it with tangible victories.
Instead of retiring, he agreed to stay as part of the Fix deal until 2021.
Iger (photo) will continue to work with Disney until 2021, although he will retire this year
In his eyes, Disney + is the right direction for the company.
He said: & # 39; It feels absolutely necessary for us to do this. This is without a doubt the future of the media. & # 39;
& # 39; I am excited. This is huge for the company. & # 39;
Iger told Bloomberg that it was difficult to move Disney to streaming because cable networks generated 40 percent of the profits for several years.
Critics believed that switching to the internet would kill that company, but it became clear that standing on the sidelines while Netflix monopolized the streaming industry would not make it.
The unveiling came in August 2015 when the effects of customers switching from cable to streaming services began to hit Disney.
ESPN suffered substantial losses on cable subscriptions and the Disney share decreased by 9 percent.
He said: & # 39; I am not trying to predict what Wall Street will do because I am usually not right. & # 39;
An idea was to use Twitter Inc. but he retired at the last minute on a Sunday morning.
Although Twitter and Facebook have become embroiled in Congress criticism, Iger is grateful that he made the decision & # 39; every day & # 39; Has taken.
Fortunately, Disney had previously paid $ 1 billion for a 33 percent stake in BAMTech.
BAMTech was then largely in the hands of Major League Baseball and was a major constituent in Silicon Valley.
Iger said: & # 39; I spoke to Steve Jobs before he died. He was very impressed with the Major League Baseball app. & # 39;
Disney chose to purchase total control over BAMTech for an additional $ 1.6 billion to lay the foundation for a streaming service and then announced that they would get Disney products from the Netflix site.
This movement has sacrificed millions in easy, reliable money.
BAMTech specializes in streaming entertainment without compromising on quality.
& # 39; With movies, you can run them through a compression algorithm over time until it looks good, & # 39; said Kevin Mayer, president of Disney & # 39; s entire streaming operation.
& # 39; With sport you don't have that luxury. It is real. It is live. & # 39;
After the purchase of BAMTech, Disney's stock began to rise.
Iger said: & # 39; If there was ever a strategy validation, it was that day. and we had to move fast. & # 39;
Disney then bought most of the 21st Century Fox entertainment features and asked companies such as Pixar, Lucasfilm and Marvel what they would like to add in the fold.
Pictured: Favreau (left) along with executive producers and writers of the Mandalorian in California
This is where the proposition of Lucasfilm's The Mandalorian at Disney + started.
However, the profit will not immediately flow in once the service is launched and MoffettNathanson LLC, a media and technology investment company, believes that Disney + may lose $ 11 billion over the next four years.
Iger still believes that Disney is in a strong position and can compete with obstacles such as rising production costs.
& # 39; We have the advantage that we can say that there is nothing that we absolutely must have & # 39 ;, says Iger.
& # 39; That does not mean that we do not go to quality and things that we are very excited about. & # 39;
In fact, Iger says that Disney's secret weapon are the company's franchises, such as Pixar's Toy Story and Marvel's Avengers.
He says he wanted Disney + to be able to launch with even more originals, but has confidence in the balance between old and new content.
& # 39; I would like to share it with the world, & # 39; said Iger.
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