When you try to return an item to Best Buy or Sephora, before they decide to take the item back, those companies apparently have secretly looked at something called your consumer score – a hidden assessment based on the information you give them have not even given it determines how they treat you, according to Kashmir Hill & # 39; s recent publication for The New York Times. Apparently your consumer score determines how long you stay on the line when you call customer service. It turns out that many apps and services that you use silently pass on your data to companies that have to assess you and give an assessment of what you as a consumer like.
Surprisingly, some of these external companies are willing to show you what information they have about you. Hill discovered how to retrieve her data from five of these companies and the article explains what happened then. Sift, a fraud-seeking company, gave her a 400-page file with a Yelp order for chicken tikka masala, vegetable samosa's and garlic Naan she made on her iPhone three years ago . The file contained every Yelp order she had ever placed and every Airbnb message she had ever sent. Hill also points out what is missing in the file: although companies show you data, they don't tell you how they calculate your score or how they use your assessment to make decisions about you.
Read the full piece here to learn how to retrieve your own data.