Discount Universe makes a feminist statement at New York Fashion Week

First: Discount Universe, an Australian brand founded in 2010, made its debut at New York Fashion Week on Wednesday

An Australian label made a bold feminist statement during her debut at New York Fashion Week.

Discount Universe, which was founded in Melbourne in 2010 by designers Cami James and Nadia Napreychikov, presented its first show at New York Fashion Week on Wednesday night.

The brand, which prides itself on its mastery of "humor and irony, cliché and imitation," sent models strutting along the catwalk with eccentric and colorful garments, many of which were adorned with phrases like "not your baby" and "Not for sale."

First: Discount Universe, an Australian brand founded in 2010, made its debut at New York Fashion Week on Wednesday

First: Discount Universe, an Australian brand founded in 2010, made its debut at New York Fashion Week on Wednesday

"It's not your baby": the brand, which prides itself on its mastery of "humor and irony, cliché and imitation," sent models strutting down the catwalk with eccentric and colorful garments

Reading material: Many of the sets were emblazoned with several statements, like this slip-style white dress with the words "crazy", "emotional", "irrational" and "mindf ** k"

Reading material: Many of the sets were emblazoned with several statements, like this slip-style white dress with the words "crazy", "emotional", "irrational" and "mindf ** k"

Reading material: Many of the sets were emblazoned with several statements, like this slip-style white dress with the words "crazy", "emotional", "irrational" and "mindf ** k"

Words: It was not for sale & # 39; It was a popular statement for the label, which appears in this bright dress adorned with the statement & # 39; Sorry, I'm not for sale & # 39;

Words: It was not for sale & # 39; It was a popular statement for the label, which appears in this bright dress adorned with the statement & # 39; Sorry, I'm not for sale & # 39;

Words: It was not for sale & # 39; It was a popular statement for the label, which appears in this bright dress adorned with the statement & # 39; Sorry, I'm not for sale & # 39;

Design: & # 39; Hysteria & # 39; He appeared in several garments, including a monkey that also showed the image of a woman brandishing a sword, with the words & # 39; Goddess of War & # 39; surrounding her

Design: & # 39; Hysteria & # 39; He appeared in several garments, including a monkey that also showed the image of a woman brandishing a sword, with the words & # 39; Goddess of War & # 39; surrounding her

Design: & # 39; Hysteria & # 39; He appeared in several garments, including a monkey that also showed the image of a woman brandishing a sword, with the words & # 39; Goddess of War & # 39; surrounding her

Shoes: the brand used footwear as a way to display additional messages, such as the word & # 39; bimbo & # 39; through these red shoes.

Shoes: the brand used footwear as a way to display additional messages, such as the word & # 39; bimbo & # 39; through these red shoes.

Shoes: the brand used footwear as a way to display additional messages, such as the word & # 39; bimbo & # 39; through these red shoes.

Details: A model's shoes had the words & # 39; not for sale & # 39; written on the top

Details: A model's shoes had the words & # 39; not for sale & # 39; written on the top

Details: A model's shoes had the words & # 39; not for sale & # 39; written on the top

Many of the statements presented by the brand reflect words that have been used to discredit women and discount their claims and opinions.

For example, one model strutted down the catwalk in a white slip-style dress with strips of spaghetti with the words "crazy," "emotional," "irrational," and "mindf ** k."

Another model wore a transparent red dress with crystals and balloon sleeves, with the words "not your baby" written several times from the shoulders to the bottom of the garment.

& # 39; Not for sale & # 39; It was also a popular statement for the label. She appeared in the white strapless blouse of a model, written in bold letters on her chest.

The same words were presented in the flat, red sneakers, and in the belt around his waist.

Striking: the sets of this model featured the words & # 39; is not for sale & # 39; and & # 39; mother & # 39;

Striking: the sets of this model featured the words & # 39; is not for sale & # 39; and & # 39; mother & # 39;

Striking: the sets of this model featured the words & # 39; is not for sale & # 39; and & # 39; mother & # 39;

Style: A model strutted down the runway with this dress with the words & # 39; hysteria & # 39 ;, crazy & # 39; and & # 39; emotional & # 39 ;, & # 39; irrational & # 39; in it, with a belt & # 39; not for sale & # 39;

Style: A model strutted down the runway with this dress with the words & # 39; hysteria & # 39 ;, crazy & # 39; and & # 39; emotional & # 39 ;, & # 39; irrational & # 39; in it, with a belt & # 39; not for sale & # 39;

Style: A model strutted down the runway with this dress with the words & # 39; hysteria & # 39 ;, crazy & # 39; and & # 39; emotional & # 39 ;, & # 39; irrational & # 39; in it, with a belt & # 39; not for sale & # 39;

Statement: This leopard-print jumpsuit was adorned with the phrase: "It was his opinion that women would go through a set of" passionate attitudes "& # 39;

Statement: This leopard-print jumpsuit was adorned with the phrase: "It was his opinion that women would go through a set of" passionate attitudes "& # 39;

Statement: This leopard-print jumpsuit was adorned with the phrase: "It was his opinion that women would go through a set of" passionate attitudes "& # 39;

Bold: One set presented the words "forever", "emotional", "crazy" and "irrational", on a different belt with "whore" printed several times on it.

Bold: One set presented the words "forever", "emotional", "crazy" and "irrational", on a different belt with "whore" printed several times on it.

Bold: One set presented the words "forever", "emotional", "crazy" and "irrational", on a different belt with "whore" printed several times on it.

They also appeared in the bright dress of a model, which was adorned with the phrase "Sorry, I'm not for sale".

Several models wore the "not for sale" belt, and one of them even left the runway with a strapless dress that looked like it was made mostly from the same belt material, with a tulle accessory at the bottom.

One set presented the words "forever", "emotional", "crazy" and "irrational", on a different belt with "whore" printed several times on it.

& # 39; Hysteria & # 39; He appeared in several garments, including a monkey that also presented the image of a woman brandishing a sword, with the words & # 39; goddess of war & # 39; surrounding it.

Footwear was a way for Discounted Universe to include several additional messages.

The models walked down the catwalk wearing red sneakers adorned with different words, like "bimbo", & # 39; slut & # 39; and & # 39; fighter & # 39;

Accessory: Several models used the "not for sale" belt, which was used to cinch some of the garments at the waist

Accessory: Several models used the "not for sale" belt, which was used to cinch some of the garments at the waist

Accessory: Several models used the "not for sale" belt, which was used to cinch some of the garments at the waist

Accessory: Several models used the "not for sale" belt, which was used to cinch some of the garments at the waist

Accessory: Several models used the "not for sale" belt, which was used to cinch some of the garments at the waist

Look: One of them even went out to the runway wearing a strapless dress that looked like it was made mostly of the same material as the strap, with a tulle accessory on the bottom.

Look: One of them even went out to the runway wearing a strapless dress that looked like it was made mostly of the same material as the strap, with a tulle accessory on the bottom.

Look: One of them even went out to the runway wearing a strapless dress that looked like it was made mostly of the same material as the strap, with a tulle accessory on the bottom.

Prom: the belt & # 39; not for sale & # 39; also used with this bright gray dress with balloon sleeves

Prom: the belt & # 39; not for sale & # 39; also used with this bright gray dress with balloon sleeves

Prom: the belt & # 39; not for sale & # 39; also used with this bright gray dress with balloon sleeves

Footwear: some of the models had the name of the label written through their red shoes

Footwear: some of the models had the name of the label written through their red shoes

Footwear: some of the models had the name of the label written through their red shoes

Footwear: some of the models had the name of the label written through their red shoes

Inclusive: the label chose to present a diverse cast of models and celebrate their individual beauties

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