Luxury fashion house Dior is best known for its $100,000 ball gowns and iconic designer handbags.
But now, the designer brand is entering a strange new space: baby cosmetics.
The company announced the new venture earlier this week, which was met with fierce criticism online.
The new products – which include a $230 scented water and a $95 cleanser – were said to be aimed at people, “with more dollars than common sense’, and ‘exploiting gullible, vain, status-chasing idiots’.
Among the comments on Twitter and the popular Reddit forum were accusations that the articles might not only be unnecessary, but also harmful.
The company has launched ‘scented water and skin care for little ones’, offering products for ‘sensitive skin’ ranging from $95 for cleansing water to $230 for scented water and baby perfume.
“I thought it was common sense that you shouldn’t use scented products on babies,” wrote one Reddit user.
Now, skin health experts have flagged their concerns to DailyMail.com, warning that using bougie lotions could increase the risk of skin problems.
Although no problems have been reported yet, fragrances, preservatives, and foaming agents pose potential harm to a baby’s skin, according to the three dermatologists who spoke to this website.
There are four products in the range: a scented water, $230, which is said to make young children smell “tender and fruity”.
There’s a hydrating milk, $115, that “soothes dry areas, soothes feelings of discomfort and visibly reduces redness,” a cleansing foam, $95, that “protects skin and fine hair from external stressors,” and a “refreshing and soothing” without rinsing. water cleaner, $95.
The design house, known for its Baby Dior clothing collection, where hooded teddy bear coats cost $1,000 and tiny onesies cost $520, is now entering the realm of children’s skin care.
The baby care line, which includes the signature scent, features the fashion house’s signature touch on baby bottles.
According to the company, all four products have undergone rigorous testing and in-depth analysis. under the supervision of dermatologists.
But experts say such products may not be completely harmless to all children.
First, all four products contain fragrances, the nature of which is not specified on the label.
Cosmetologist Ghanima Abdullah, from Chicago, Illinois, told DailyMail.com: “The fragrance can basically be anything; there is no information on what exactly the fragrance is made of on the bottle.”
Dior claims that up to 99 percent of ingredients, including fragrances, are of natural origin.
Natural fragrances use aromatic raw materials from nature, including trees, raw fruits, animal extracts, herbs, leaves and seeds.
But dermatologists say that even fragrances derived from natural extracts can wreak havoc on children’s skin if they are particularly sensitive.
Skin health experts have warned that using boujie lotions could increase the risk of developing red, painful rashes on the skin of little ones.
Dr. Viktoryia Kazlouskaya, a double-certified dermatologist in New York City and owner of the Dermatology Circle clinic, told DailyMail.com: “It’s crucial to keep in mind that even natural extracts can trigger adverse reactions in sensitive children.”
Dr. Green said fragrances are not “intrinsically bad,” but they are a common source of itchy rashes in babies with skin irritation problems such as eczema.
It is estimated that around 9 million American children suffer from eczema and one fifth develop contact dermatitis as a result of cosmetics.
Dermatitis is a red, itchy rash caused by direct contact with or an allergic reaction to a substance.
The US Food and Drug Administration (FDA) states that fragrances are one of the most common allergens in cosmetic products.
It said on its website: “In addition to allergic contact dermatitis, fragrance ingredients can also affect the respiratory system because they are essentially vapor and can be inhaled.” This is especially true in patients with asthma, allergic rhinitis, and viral respiratory infections.
“For people with sensitivities to certain fragrances, inhaling them can cause difficulty breathing, a feeling of choking, coughing, phlegm, runny or stuffy nose, headache, chest tightness, and wheezing.”
Kazlouskaya added: “Scented water raises questions (by necessity), given that babies generally have a delicious natural scent.”
‘It’s basically like baby perfume, which is not necessary at all. I think all the dermatologists in the world will be very against this.’
Other ingredients have also caused concern among skin specialists.
Ms Abdullah highlighted pentylene glycol, included in all four products, which is a skin softener and preservative.
Although it is not toxic, according to the Environmental Working Group, it is associated with irritant and allergic contact dermatitis in amounts as low as two percent.
And in foam cleansing, Dr. Kazlouskaya said coco-betaine, which is frequently used in baby foam products, “is known to be a rare cause of contact dermatitis and eye irritation.”
Dr. Green said some of the ingredients in the product may be beneficial.
“Glycerin, found in all four of Dior’s new baby products, is a powerful humectant that traps moisture in the skin for long-lasting hydration,” she said.
‘Malva sylvestris extract, extracted from the blue mallow flower, contains antioxidant and anti-inflammatory properties to soothe and protect irritated skin.’
Mallow extract can be found in moisturizing milk, cleansing foam and cleansing water.
However, all experts agree that you don’t need to pay exorbitant prices for your baby’s skin care.
Dr Kazlouskaya said: ‘Dior does not offer anything unique.
‘Pharmacies are full of great baby and children’s products that cost between $10 and $20 tops.
‘Brands such as Eucerin, Aveeno, Cerave, Vanicream work closely with dermatologists and have numerous products for babies and children.
“Babies only need a mild shampoo, cleanser and moisturizer.”
Dr Abdullah said if parents are looking for scented water for their baby, they should try using orange blossom water.
She said: “You can find it in most international stores as it is used to make sweets.” It’s a pure water made from flower distillation and doesn’t contain added chemicals like other waters I’ve seen, like Dior.’
As for a moisturizer, Dr. Abdullah said she uses Shea Moisture’s Raw Shea Chamomile & Argan Oil Baby Lotion on her son, which is priced at $10.
DailyMail.com has contacted Dior for comment.