Diddy’s music has seen a surge in streams since the rapper was arrested last week on sex trafficking and racketeering charges.
Luminate, an industry data and analytics firm, reported an 18.3% increase in on-demand streams of Diddy’s music in the week he was arrested compared to the week before, according to the Associated Press.
Diddy, whose net worth was estimated at $400 million Forbes In June, the music is available on a variety of streaming platforms, including Spotify, Amazon Music, and Apple.
It’s not uncommon for streaming numbers to spike following a controversy.
After a documentary about R Kelly accused the R&B singer of sexual misconduct involving women and underage girls, his numbers nearly doubled.
Diddy’s music has seen a surge in streams since the rapper was arrested last week on sex trafficking and racketeering charges.
Combs is charged with federal sex trafficking and racketeering and the indictment, which details allegations dating back to 2008, accuses him of abusing, threatening and coercing women for years “to satisfy his sexual desires, protect his reputation and conceal his conduct.”
He pleaded not guilty to the charges.
Diddy’s music is available for streaming on a variety of platforms, including Spotify.
On Spotify, an artist can earn as little as $0.0033 per stream, Business Insider reported in 2020. His Spotify profile currently shows he receives 9,758,290 monthly streams.
The surge in streams is an interesting development, as demand for Diddy’s music plummeted after CNN published a video of Diddy beating his ex-girlfriend Cassie Ventura in 2016.
The Hollywood Reporter compared the time periods immediately after Cassie filed her bombshell lawsuit against him in November 2023 to the release of the video in May 2024.
The outlet reported that compared to the first week of December, which was two weeks after the lawsuit was filed that was quickly settled, streams of music under Diddy’s stage name were down 51.8 percent.
Citing Luminate, THR noted that streams for “Diddy” – Sean Combs’ latest stage name – fell from 2,624,000 to 1,265,000.
