Taylor Swift’s Australian fans have spent hundreds of dollars to rent her Eras Tour concert outfits for the night.
Clothing rental sites have been flooded with fans who want to recreate Taylor’s iconic looks or take themselves back to their favorite era for the show.
Amna, from Sydney, shelled out $345 to rent the famous Clio Peppiatt Night Lucina dress which retails for $3,589, and is the same one Taylor wore to her 34th birthday party in December.
The 28-year-old office worker was “over the moon” when she found the item for rent at The Volte because she would never have been able to afford it otherwise.
“I’m wearing the dress to the concert on Friday and I don’t know what I would have done without it,” Amna told FEMAIL.
Amna, from Sydney, shelled out $345 to rent the famous Clio Peppiatt Night Lucina dress, which retails for $3,589, for her Eras Tour concert.
Taylor Swift wore the same Clio Peppiatt dress to her 34th birthday party
Taylor Swift fans have been scrambling to get unique and on-trend outfits for shows.
Many have resorted to tailoring their own clothes and making their own stunning boots in preparation for the concert.
Amna shared that renting the dress for the night made more sense than buying something new.
“I’ve been waiting for it since I saw it in Taylor months ago, and it’s too expensive to buy outright.”
Volte co-founder and CEO Bernadette Olivier told FEMAIL: ‘Taylor Swift rentals are going crazy. Everything sparkly, sequined, fringed and feathered goes flying as groups of friends and family have fun with it all at concerts.’
She revealed there has been a 300 per cent increase in sequin and tulle items, with more than 5,000 Australians renting Eras-inspired looks for the tour.
Designers such as Dion Lee and Retrofete are particularly popular with young fans after Taylor was spotted in their ensembles.
“It’s really exciting that people are enjoying fashion in a sustainable way,” Olivier said. “Instead of looking for a cheap knockoff online, you can wear what Taylor actually wore for a fraction of the price.”
Brisbane university student Brittany earns up to $30,000 a month renting out her wardrobe
Brisbane university student Brittany, 20, earns up to $30,000 a month renting out her wardrobe at The Volte.
Brittany told FEMAIL that there has been a “massive increase” in demand for her clothing during the Eras Tour weekends.
“Fans from Western Australia, Tasmania and pretty much everywhere have shown interest in my dresses,” she said.
‘It’s been really crazy. “A lot of my clothes are sparkly and sequined, which makes them ideal for concerts.”
Despite costing hundreds of dollars, many seemed to prefer renting it to making a costume themselves.
A Taylor Swift superfan was left in tears when the homemade costume she spent 55 hours and $450 on didn’t fit.
Ambra, from Melbourne, is a lawyer by profession, but set out to recreate Swift’s iconic $24,000 Versace jumpsuit.
When she went to try on the piece after finishing it, she realized that she had forgotten to put a zipper on it and the fabric had become stiff because of all the glue.
“I was very sad when it didn’t fit; that’s when I decided to sell it for $1,000 to cover the labor costs and all the effort that went into making it,” he told FEMAIL.
Ambra, from Melbourne, is a lawyer by profession, but set out to recreate Swift’s iconic $24,000 Versace jumpsuit with the help of her grandmother.
Ambra spent eight hours straight working on the costume while she was between jobs, which is why she was surprised by the reaction she received.
‘I’m really sorry, but thousands of rhinestones could never cost more than 200 dollars. Selling this for $1,000 is stealing lightly,” one woman said in response to her ad.
“This is not worth $1,000 at all,” said one fashion worker. “I pay a lot of money for things I can guarantee will last me for years, but if I think a fabric will fray as soon as I wear it, that’s a lot of money I can’t get back.”
“It’s for a concert; maybe you’ll wear it once or twice,” one woman said. “It’s not worth spending $1,000 to sell it or throw it away later.”