Designer behind the iconic Made in Australia Kangaroo SLAMS the country’s new ‘coronavirus’ logo as ‘confusing and non-original’
- Ken Cato designed the original Australian kangaroo in just two days
- He pointed to some shortcomings in the design of the new ‘coronavirus’ logo
- Cato said the design is confusing and difficult to pair with Australia
The designer behind the iconic Australian kangaroo symbol has called the new, highly stylized image of a golden acacia confusing and unoriginal.
The latest Australian Made logo, which cost $ 10 million to make, is used to sell Australia to the rest of the world.
The design caused outrage when it was unveiled this week, and was even compared to a photo of a coronavirus molecule.
Ken Cato, who designed the original logo in two days for ‘not much’ money, criticized the design, saying people would struggle to match people to Australia.
Cato said using a wattle in the logo is already widely used in other industries and the gold color makes it difficult to identify
“I love the idea that Australia might be represented by something more sophisticated than a kangaroo, but it has to be recognizable,” said Cato.
Mr. Cato has designed some of Australia’s most recognizable company logos for the past 40 years.
Its kangaroo symbol, designed in 1986, has become synonymous with Australia.
He told News Corp. although he liked the idea of an acacia logo, but it was already widely used in other industries and the gold color made it difficult to identify.
Mr Cato said this problem would become even bigger if the logo was reduced.
He also noted that the ‘AU’ letters in the center were not very specific and might make foreigners believe it represented Austria rather than Australia.
Ken Cato (photo), who designed the original Australian Made logo based on a kangaroo, said the new ‘coronavirus’ logo design has several issues
When the new logo was unveiled earlier this week, it quickly received criticism for resembling coronavirus under a microscope, while former Deputy Prime Minister Barnaby Joyce compared design with bird droppings.
The golden lily symbol will be used by companies and government agencies, while the iconic Australian Made kangaroo logo will be used on Australian-made products.
The new logo has been selected by a panel of 12 individuals from the industry, assembled by former Prime Minister Malcolm Turnbull, known as the Australia’s Nation Brand Advisory Council.
Cato said the golden acacia was difficult to identify and would be even smaller if it got smaller
The board included Qantas CEO Alan Joyce and billionaire Atlassian co-founder Mike Cannon-Brookes, but not everyone agreed with the new design.
Councilor Glenn Cooper, who is also the chairman of the Australian Made Campaign, said the original plan was update the design of the existing kangaroo design.
“I’m only one voice in the group and they chose to go in a different direction than the kangaroo,” he said.
“Do I think that’s right or wrong? All I will say to that is that I love the kangaroo, and maybe our Australian Made logo needs a little adjustment, but nothing else. It is so well known. ‘
The new logo quickly drew criticism as former Deputy Prime Minister Barnaby Joyce (pictured) compared it to the corona virus and bird droppings