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Earth Covers (photo) are durable, washable and the perfect background for an Instagram photo.

& # 39; We were sold out within a week & # 39 ;: Designer, 26, behind the $ 200 boho rugs taking Instagram by storm reveals why her creations are a & # 39; must-have & # 39; have become beach picnics

  • Eliza Boyd is the founder of the newly minted Australian carpet company Earth Covers
  • The 26-year-old from Geelong, Victoria, has sold more than 300 carpets in the past year
  • She came up with the idea when one day she went to the beach with friends
  • And now influencers such as Elyse Knowles, Sally Mustang and Edi Bee are fans
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In early 2018, Eliza Boyd from Victoria was looking for a nice picnic blanket that she could put on the beach in the summer, but struggled to find a style she liked.

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Many of the practical rugs were made & # 39; cheaply made & # 39; with plastic and did not match the boho aesthetic she was looking for.

So instead of continuing her search, the 26-year-old from Geelong called her own Earth Covers, which are durable, washable and the perfect background for an Instagram photo.

Earth Covers (photo) are durable, washable and the perfect background for an Instagram photo.

Earth Covers (photo) are durable, washable and the perfect background for an Instagram photo.

Eliza (photo) loves her boho designers

Eliza (photo) loves her boho designers

Many of her designs can be seen on the floor of the living room, giving every house a rustic look, while others provide a great nappy spot when you enjoy the sun's rays
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Many of her designs can be seen on the floor of the living room, giving every house a rustic look, while others provide a great nappy spot when you enjoy the sun's rays

Eliza Boyd (photo) was looking for a nice picnic blanket that she could put on the beaches of Victoria in the summer, but struggled to find a style she liked

The carpets, which range in price from $ 199 to $ 229, are a hit with influencers such as Elyse Knowles, Sally Mustang and Edi Bee.

& # 39; I am selling from the Gypsy Sunset and Lucid Dreams within a week of being online & # 39 ;, Eliza, who has a degree in fashion design, told Femail.

Descriptive that there is & # 39; absolutely nothing nearby & # 39; was when she first started to look, she made a versatile product that can go from the house to the beach and back.

And the $ 200 mats are a hit with influencers such as Elyse Knowles (photo), Sally Mustang and Edi Bee
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And the $ 200 mats are a hit with influencers such as Elyse Knowles (photo), Sally Mustang and Edi Bee

And the $ 200 mats are a hit with influencers such as Elyse Knowles (photo), Sally Mustang and Edi Bee

Many of her designs can be seen on the floor of the living room, giving every house a rustic look, while others provide a great nappy spot when you soak up the sun's rays.

& # 39; I wanted something light yet durable enough for the house and able to be reused time and time again & she said.

& # 39; The patterns must meet the dreamy and boho criteria – everything our customer knows will love and compliment their style. Being a customer yourself and having a design background makes it a lot easier. & # 39;

& # 39; I wanted something light yet durable enough for the house and able to be reused time and time again & she said
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& # 39; I wanted something light yet durable enough for the house and able to be reused time and time again & she said

& # 39; I wanted something light yet durable enough for the house and able to be reused time and time again & she said

The rugs are made in India and are actually made from recycled cotton and are only packaged in a compost bag, making them durable

The rugs are made in India and are actually made from recycled cotton and are only packaged in a compost bag, making them durable

Influencer Edi Bee sat next to a lake

Influencer Edi Bee sat next to a lake

She uses her Earth Cover & # 39; everywhere & # 39; and just shake the sand off when she's done on the shoreline

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She uses her Earth Cover & # 39; everywhere & # 39; and just shake the sand off when she's done on the shoreline.

The rugs are made in India and are actually made from recycled cotton and are only packaged in a compost bag, making them durable.

She has sold 300 so far, excluding wholesale, and gets excited every time she sees a stranger carrying one of her carpets to the ocean.

Instagram has made a major contribution to helping the company grow and Eliza has regular contacts who contact them to help promote them

Instagram has made a major contribution to helping the company grow and Eliza has regular contacts who contact them to help promote them

Instagram has made a major contribution to helping the company grow and Eliza has regular contacts who contact them to help promote them

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& # 39; Even friends and family who say they want one make my heart melt, & # 39; she said.

Instagram has made a major contribution to helping the company grow and Eliza has regular contacts who contact them to help promote them.

& # 39; It is really worth showing how beautiful these rugs are and the experiences you can have if you have one, & # 39; she said.

At the moment she is mainly focused on keeping the rugs in stock, but in the future she hopes to look at making larger sizes, cushions and even renting the set for events.

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