Delia Smith adds ‘sensational’ fried jam sandwich to menu at Norwich City restaurant

Delia Smith has raved about a ‘sensational’ fried jam sandwich she’s added to the menu at her Norwich City restaurant.

The legendary British chef, 82, admitted she was skeptical when she first saw the unusual confection on offer at a Norfolk chain of fish and chip shops.

speaking to The TelegraphDelia explained how she tried the divisive pudding at Eric’s Fish and Chips in the Georgian market town of Holt two years ago.

The sweet, which costs £5, is made up of two slices of white bread with Tiptree’s strawberry jam in the middle.

It is then put into the deep fryer before being coated in sugar and served.

Pictured: The fried jam sandwich was developed by Eric Snaith five years ago. The legendary chef enjoyed them so much that she now serves them at her own restaurant in Norwich.

Admitting that she wasn’t sure if she would like dessert, Delia said: ‘[It] it sounded so unlikely, but it was sensational and very different from anything else.’

Eric Snaith, owner of the restaurant chain, said he came up with the ‘intriguing’ pudding five years ago after remembering an old Scouts fried sandwich recipe.

When Delia walked into his Holt store with friends, Eric said he “assumed I was just being nice” by ordering every dessert on the menu.

He added: “It’s never been a big seller for us, but when people try it, they love it.”

Following this, Delia made several trips back to Holt and then invited a season-ticket holder Eric to watch a Norwich City game from the directors box.

The chef and her husband Michael Wynn-Jones have been joint majority shareholders of their beloved soccer club since 1997.

In addition, Delia also has an on-site restaurant called Yellows Bar & Grill. She later asked Eric if she could add his fried jam sandwiches to the menu there.

Although the chef said it was a “weird” thing to ask another restaurateur, Eric was flattered by the request.

Pictured: Eric Snaith outside one of his Eric’s Fish and Chips locations. He said he came up with the ‘intriguing’ pudding five years ago after remembering an old Scouts fried sandwich recipe.

Talking with him BBCDelia added: ‘It was so amazing that we cheekily asked Eric if we could serve it at Yellows Bar and Grill to bring it to town and our customers, like us, love it.

“The only way we can describe it is ‘think donut, only even better.’

Delia announced her retirement from television in 2013 and says that while she won’t rule out another appearance, she feels “a little old” to do more television.

In an interview with Platinum magazine, Delia said that while she wasn’t bored with her career, she felt that after 50 years in the industry all her recipe ideas had been spent.

“It wasn’t that I was bored, but I had the feeling that there was nothing more to give,” he said. ‘Honestly, when you’ve produced recipes for so many years, it’s all there.

Delia Smith, 82, enjoyed a four-decade television career before retiring for good from television in 2013. The Chef appears in 1971.

The recipes are ten cents and I see no point in spending my life trying to think of more.

Delia released her first cookbook How to Cheat at Cooking in 1971 and became a household name with her television cooking shows.

Since then, she has sold more than 21 million copies of her cookbooks and has seen her name become synonymous with home cooking, with ‘Delia’ entering the Collins English Dictionary in 2001.

The devout Catholic and Norwich City shareholder was once considered so influential on the nation’s taste buds that the term ‘the Delia effect’ entered the Collins English Dictionary in 2001 after blueberry sales quadrupled the day after to use them on television.

She was honored by the late Queen in 2017, receiving the Order of the Companions of Honor for her services to the kitchen.