Deion Sanders: ‘Coach Prime’ Sunglasses Sell for $1.2 Million in One Day as Colorado Coach Profits From His Feud With Jay Norvell

Deion Sanders cashed in on his feud with Colorado rival Jay Norvell after his line of custom sunglasses generated $1.2 million in sales on Friday alone.

Before Saturday night’s grudge match between the two teams, Colorado State coach Norvell sparked controversy by taking aim at Sanders over his typical attire of cap and sunglasses.

“I sat down with ESPN today. I don’t care if they hear it in Boulder. I told them, I took off my hat and my glasses,” he said on his weekly radio show. “I said when I talk to adults, I take off my hat and my glasses .That’s what my mother taught me.

Sanders’ responses to the jibe have gone viral in recent days, with “Coach Prime” handing out personalized sunglasses of his for the first time Blenders » to his entire team in a hilarious video on the eve of their rivalry game against Colorado State.

He then pointed out that while the CU-CSU game was undoubtedly “personal,” the opposing team “also doesn’t realize that they just helped me with my business.”

Norvell sparked controversy by taking aim at Sanders over his usual outfit of cap and sunglasses.

Since the fallout, sales of Sanders’ line of custom Blenders glasses have soared

A day later, the 56-year-old continued to play with Norvell by handing out sunglasses to Shannon Sharpe, Stephen A. Smith and Molly Qerim during a Friday appearance on First Take.

The Boulder crowd erupted as Sanders, otherwise wearing sunglasses, handed out his frames to the on-air crew. Many students also wore sunglasses to support Sanders.

And according to sports and business expert Joe Pompliano, Sanders’ line of custom sunglasses grossed an astonishing $1.2 million on Friday amid the saga.

Eyewear company Blenders sells the custom glasses in a range of different colors, all priced at $67.

On Thursday, Sanders apparently learned of Norvell’s comments and used them as “ammunition” for his players.

“I’m minding my own business, watching film to prepare myself, to come here and be the best coach I can be,” he said. “And I looked up and read some shit they said about us,” he told his players on video.

Sanders presented his custom glasses at the ESPN First Take panel Friday afternoon

He also gave his Buffaloes team a pair of his Blenders frames in a video posted Friday.

“Why would you talk about us, when we don’t talk about anyone?” All we do is come out here, work hard and do our job on Saturday. But when they give us ammunition…

“It was just going to be a good game, but they made mistakes and made it personal,” he said, as his players finished his sentence and delivered the last word.

Sanders’ son, Shilo, also reacted to Norvell’s comments on the “Pat McAfee Show.”

“Bruh, why do they do this to themselves every week? ” He asked.