Even at 5,400 feet, the rising tide still lifts all boats.
That’s what the city of Boulder is finding out just two games into Deion Sanders’ tenure as head football coach of the Colorado Buffaloes.
According to Coach Prime, as the NFL legend is called, Boulder earned $18 million as the Buffaloes drew a sellout crowd of 53,241 fans for their home opener against rival Nebraska Cornhuskers. Not only did Colorado win 36-14, but the school enjoyed its largest crowd at a football game in 15 years.
A city spokesperson could not confirm the $18 million figure to DailyMail.com, but said Boulder estimates total spending on the game at $17 million. The precise tax benefits for the city will appear at the end of the month, when revenues can be compared to September 2022.
Sanders made the statement during an exchange with coaches that was recorded and posted to social media.
Coach Prime (pictured) said the program generated $18 million for Boulder in Week 2.
“Did you see that line for students to get tickets? » asked Sanders, referring to the growing demand for Buffaloes tickets.
“They were there at 6 a.m.,” a program staffer said off-screen.
Sanders then bragged “that they said the city made $18 million last weekend.”
And this trend is only just beginning. As another coach pointed out, “the hotels are already booked” ahead of Saturday’s game against visiting rival Colorado State.
“That’s what’s really important,” another staff member added. “The town loves it when you win because everyone here wins.
“Because when you win, you don’t just want to go home from here,” he continued. “You lose, you wanna go, ‘oh man.” You win: “Let’s go to Rally’s, pub!” »
Buffaloes center Van Wells (right) and quarterback Shedeur Sanders, Deion’s son
A year after the Buffaloes’ only victory on an overtime touchdown, Folsom Field is suddenly the epicenter of college football.
Tickets can cost fans more than $400, and Sanders’ guest list never disappoints. For his home coaching debut Saturday, fellow Hall of Famers Michael Irvin, Terrell Owens and Shannon Sharpe were in attendance, along with Wu-Tang Clan.
While thousands of students were eager to storm the field as the resurgent Buffaloes put the finishing touches on their 36-14 drubbing of Nebraska, Fox announced that its “Big Noon Kickoff” set would remain in Boulder for another week.
Fox originally planned to pack his bags and head to Champaign, Illinois, for the Penn State-Illinois game. Instead, the network will feature the Rocky Mountain Showdown when the Buffaloes (2-0) host Colorado State (0-1) on Saturday night.
The Rams-Buffs game isn’t exactly a marquee matchup, but the draw here is Coach Prime and everything he brings to the program, the stadium, the campus and the community.
The Buffaloes, who climbed four spots to No. 18 in the AP Top 25 on Sunday, will be featured by Fox with its early kickoff for the third straight week.
During the first week, the set took place in Fort Worth, Texas, where the Buffaloes became the first Power Five team since 1997 to win their first game as a 20+ point underdog by defeating the last season’s national runner-up, the TCU Horned Frogs, 45-42.
Travis Hunter, one of the top recruits in the country, followed Sanders from Jackson State
Sanders told the Fox crew before the Week 2 kickoff that he spent the night in his office so he could enjoy every moment of his debut at Folsom Field, where the crowd was the biggest of Colorado since 2008.
After the game, as Sanders settled into his chair to answer reporters’ questions, ESPN announced that its “College GameDay” team would travel to Boulder next weekend for the first time since 1996.
Sanders reacted in typically unfazed fashion to the dual developments that have kept his Buffs talking about college football for another week.
“At the risk of sounding arrogant, we definitely expect this,” he said. “And that’s what these kids come for, they want the biggest stage and they get it every week.” And the numbers justify it.
The CU-TCU game was the most-watched college football game on Sept. 2, with 7.26 million viewers, “and I’m pretty sure those numbers are going to justify that, too,” Sanders said of the Nebraska game -CU. .
Travis Hunter #12 of the Colorado Buffaloes dives for a pass against the TCU Horned Frogs
The last time “GameDay” came to Boulder was Sept. 14, 1996, when the fifth-ranked Buffaloes lost to No. 11 Michigan 20-13. “GameDay” visited Boulder twice in 1995, the year after ESPN began sending its team to college campuses.
The sellout crowd was buzzing from the moment the gates opened for the 10 a.m. kickoff on Saturday.
“I felt like it was the spring game again,” said Buffs quarterback Shedeur Sanders, who overcame a slow start — four possessions, four punts — to racking up the points by leading Colorado in scoring on six of its last seven drives.
As students stormed the field, Shedeur Sanders ignored warnings to follow his father, who was escorted to the locker room for safety.
“It was my first experience with fans rushing the field, so I was really excited,” said Shedeur Sanders, who has accounted for 902 yards and six touchdowns without an interception so far. “Then it’s just bittersweet because I started getting beat up.”
Colorado Buffaloes fan shows off shirt with head coach Deion Sanders’ face
His father relished his start as a home coach, calling the scene in Boulder beautiful.
“A lot of things are new to me,” Coach Prime said. “I know I’ve been at the highest level, the World Series as well as the Super Bowls.”
But he said it was the first time he’s seen fans rush the field, capping a big, long day that he hopes will resonate with the several rookies in attendance.
This whole scene was something no one could have expected before Sanders arrived last December and set about transforming the wastelands of college football into a promised land.