Decathlon doubles its losses, but sales increase

By Francesca Washtel

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Decathlon doubles its losses, but sales increase Share or comment on this article:

Updated: 16:51EDT, September 2, 2023

Losses doubled at Decathlon as the retailer poured money into opening new stores and renovating others.

The sports store, which sells everything from cut-price sneakers and tents to £700 kayaks, posted a loss of £9.4m last year against £4.7m in 2021.

But turnover rose 6 per cent to more than £300m as customers returned in droves to its around 50 UK stores following Covid lockdowns.

Tough times: The sports store, which sells everything from cut-price sneakers and tents to £700 kayaks, posted a loss of £9.4m last year vs. £4.7m in 2021.

The losses were partly due to “big investments” in new sites in Greater Manchester, Liverpool, Livingston in Scotland and York.

Decathlon’s French owner has 1,750 stores worldwide.

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