Dear friends Manny Barbas and James Hachem have sold $ 25,500 to their new foam cleaner for the first hour of launch – and are on their way to earning $ 2 million this month.
The Sydney-based duo behind Alya Skin, known for creating & # 39; the world's best pink clay mask & # 39; in 2018, have expanded their range this month with the $ 19.99 Foaming Micellar Cleanser.
It contains powerful acne-fighting ingredients such as witch hazel, watermelon seed oil and rose geranium oil that collectively remove impurities and brighten the skin, minimizing the appearance of large pores.
& # 39; In our first launch week, we have already sold 16,000 pre-orders and another 500 units in Priceline & # 39 ;, Mr. Barbas, 24, told FEMAIL.
Best friends Manny Barbas (right) and James Hachem (left) have sold $ 25,500 to their new foam cleaner
The Sydney-based duo behind Alya Skin, known for creating & # 39; the world's best pink clay mask & # 39; in 2018 (photo), have expanded their range this month
The $ 19.99 foaming micellar cleaner
The cleanser is intended as the first step in their client's skin care regime, with their pomegranate peel ($ 29.99), Pink Clay Mask ($ 49.99), and Native Berries Moisturizer ($ 24.99) to complete the process.
Manny and James, 23, started their business at the age of 22 with the Kaolin-soaked face mask.
It earned them an impressive $ 7 million in their first 14 months of business as word of mouth and Instagram followed the trend.
Now they are available worldwide at 1500 retailers, including the Australian pharmacy Priceline and online.
Manny and James, 23, started their business at the age of 22 with the Kaolin-soaked face mask (results shown)
& # 39; Doing business is not easy … but working with a best partner has made our trip one of the best months of my life. "We are so excited and humble through the support of family, friends and our loyal customers," Barbas said.
Mr. Hachem added: & # 39; Expanding our Australian skin care line to 10-15 products worldwide is what we have been dreaming of and that remains our main focus & # 39 ;.
Mr. Barbas recalled that he used pink face masks & # 39; trending & # 39; on social media, just as tooth whitening kits had done the year before, and decided that this was the market they should be involved with.
They spent seven months perfecting the formula, which contains aloe vera and pomegranate to help remove acne and inflammation and witch hazel to heal the skin faster before sending the mask to 1,000 influencers.
Barbas remembered that he used pink face masks & # 39; trending & # 39; commented on social media and decided that this was the market they should be involved with
The response was immediate and worth it with hundreds of messages about the beautiful colored skin care that was shared online (facial mask results shown)
& # 39; Influences were vital during the launch phase of our brand. We used nano and micro influencers and sent around 500 influencers a week, & Barbas said.
& # 39; Never underestimate the power of people with fewer than 5,000 followers. These days it is not just about larger paid influencers. & # 39;
The answer was immediate and worth it with hundreds of messages about the beautiful colored skin care that was shared online.
The Alya Skin mask can be purchased for $ 49.99 per 120 g container and although the boys don't ask for influencers to share their product once it's been donated, they still manage to appear on Instagram and YouTube.
Many of its users claim that the product has redness on their face, has corrected hyper pigmentation and acne.
At the end of last year, the founders went one step further with the release of two new products – making the brand a three-part routine.
The pomegranate face peel – available for $ 26.99 – can be used daily and works to reduce skin inflammation and eczema.
The range is sold out once – sometimes twice – in Priceline stores across the country
The mask also uses aloe vera and pomegranate to remove acne and inflammation, with witch hazel added to heal the skin faster
Meanwhile, the native berry moisturizer – which is $ 24.99 – contains macadamia oil and shea butter to rehydrate the face after the mask is used
Meanwhile, the native berry moisturizer – which is $ 24.99 – contains macadamia oil and shea butter to rehydrate the face after the mask is used.
The range is sold out once – sometimes twice – in Priceline stores across the country.
Barbas and Hachem are just as enthusiastic about the release of their cleaning product to create a four-step routine.
& # 39; This is a product that does what it says. I noticed a difference in my skin in just a few days. The longer I use it, the better it works, & a reviewer of the moisturizer said.
& # 39; I have super dry, sensitive skin that can flake and easily become red and irritated. But when I tried this product, my skin feels so smooth and no flakes or dry spots, and it even feels clean, & someone from the exfoliator said.
You can find the new Alya Skin product and a giveaway that they guide, here.
. (TagsToTranslate) Dailymail (t) femail