David Dobrik is celebrating four years on YouTube this week. It's a strange birthday, but the celebration is now happening on Twitter and Instagram is a recognition of how much influence Dobrik's videos have had on YouTube culture.
Dobrik, who has more than 13 million subscribers, started his career at Vine. When he came to YouTube in 2015 – along with other popular Vine stars such as Jake and Logan Paul, Lele Pons and Liza Koshy – he brought the app's quick cut style with short lead times and quick cuts to his advantage. It has propelled him to great success and it has led to a wave of creators who copied it, many of which still shape the content of the site today.
Leaning in the Vine aesthetic that made him popular, he was in stark contrast to most of the big YouTubers. While his counterparts sat in front of a camera and made longer videos that told a single story, Dobrik cut everything into miniature actions. Opening a video can take seven or eight seconds and has nothing to do with the rest of the video. This would be repeated for four minutes and 20 seconds – the length of almost every Dobrik video.
Most importantly, every video has the same cast of revolving friends. The video can be everyday (driving around in Los Angeles or hanging out in an apartment) or grandeur (flying a day to Hawaii to fool a friend), but the vlogs are rarely aimed at David. He is one of the few popular YouTube vloggers who is not the primary focus of his & # 39; s video. He wants people to know his friends and make his fans feel that they are part of the group, lovingly referred to as the & # 39; Vlog team & # 39 ;.
See it that way friends, but for vloggers. In essence, Dobrik created the first sitcom vlog. There are musical transitions, a recurring cast of characters that help advance the story, and Dobrik's laughter acts as a laughing song for viewers. We know when to laugh because Dobrik does, and it all has to do with the antics of his friends.
Other YouTubers quickly imitated Dobrik's style: there are instruction videos & # 39; s that teach people how to edit such as Dobrik and breakdowns that investigate why his videos work so well. Since the Doblog Vlog team became popular, other vlog groups such as Savage Squad or Sister Squad (one of the more popular groups) have emerged. YouTubers have even come to live together to mimic Dobrik & # 39; s Vlog Squad atmosphere.
Four years later, Dobrik is still an influential maker, but other editing types have caught people's attention. Younger makers try to do that become the next Emma Chamberlain, using self-removing humor and clips behind the scenes of editing sessions to make contact with their viewers. YouTube continues.
But Dobrik already feels bigger than YouTube. He collaborates with Hollywood actors and influencers such as Kylie Jenner and organizes major events such as the Teen Choice Awards. He also has a role in the coming Angry Birds continuation. Like co-makers Lilly Singh, Jeffree Starand Anna Akana, Dobrik looks beyond YouTube as his career grows. He has already slowed down his YouTube output, from uploading almost every day to a few times a week, and he started other companies such as podcasting.
Dobrik told teen magazine J-14 that he ultimately wants to work late at night (such as Singh, taking over from Carson Daly on NBC), but his current focus is on YouTube. He did not lose sight of the platform that enabled him to experiment and grow into his or the people who keep an eye on him every day.
"I spoke to my high school teacher a few months ago and he told me he was taking a class question about what students wanted to be, and 60 percent of them replied YouTuber, which is actually unreal," Dobrik said J-14. "I think the internet just makes it a lot easier to consume content and I think people pay more respect to the people who sit on it, which I think is very important."