David Beckham has appeared in his first BOSS campaign since signing a mega deal to be its global ambassador.
The former England captain, 49, looked dapper in a bespoke grey single-breasted BOSS suit, teamed with a white striped shirt and tie.
“It’s fantastic to be part of this BOSS Fall/Winter 2024 campaign, which marks an exciting start to my long-term ambassadorship with BOSS,” said David.
An all-star cast that includes a roster of new and iconic faces, along with some distinguished and familiar talent, brings to life this exciting new chapter in the BOSS story.
Alongside David, supermodel Naomi Campbell is featured in BOSS Watches & Jewelry’s Fall/Winter 2024 campaign.
David Beckham has appeared in his first BOSS campaign since signing a huge deal to be its global ambassador
The former England captain, 49, looked dapper in a bespoke grey single-breasted BOSS suit, teamed with a white striped shirt and tie.
The 54-year-old looked typically chic in a black satin shirt and leather trousers, paired with a brown fur coat.
Nigerian singer-songwriter Burna Boy and South Korean actor Lee Jong-Suk also joined the cast alongside returning talent and iconic Brazilian supermodel Gisele Bündchen and Italian tennis player Matteo Berrettini.
Since launching the #BeYourOwnBOSS campaign, BOSS has championed the call for people to lead self-determined lives driven by style and confidence.
The new Fall/Winter 2024 collection will be available from August 28 in BOSS stores worldwide, boss.com and through wholesale partners.
Earlier this year it was announced that David, who is worth an estimated £372m, had signed a multi-million pound, multi-year deal with BOSS, the latest in a series of lucrative ambassadorship deals.
Speaking about his big deal with fashion house BOSS, David said: ‘Over the past few years, I’ve wanted to invest more time in design and fashion, but I wanted to make sure I was collaborating with a brand and team that could deliver something truly global and impactful.
Alongside David, supermodel Naomi Campbell is part of BOSS Watches and Jewellery’s Fall/Winter 2024 campaign
The 54-year-old actress looked typically chic in a black satin shirt and leather trousers, paired with a brown fur coat.
Nigerian singer-songwriter Burna Boy and South Korean actor Lee Jong-Suk also joined the cast.
‘I have thoroughly enjoyed working with BOSS so far and have been impressed by the team’s ambition, creativity and drive for excellence.
“I’m looking forward to sharing what we’ve been working on so far, including the Fall/Winter 2024 campaign as the first step in our long-term collaboration.”
Earlier this year, he was featured as the face of Stella Artois and is also being paid to promote Nespresso coffee.
He was spotted filming an advert for Stella Artois after signing a lucrative contract to be its new ambassador.
David is understood to have completed the deal late last year, shortly before it was revealed his DB Ventures business had doubled its revenue in 2022.
It’s been a busy year for David. In June, he was also named an ambassador for The King’s Foundation, after he and the monarch bonded over their love of honey making.
It’s been a busy year for David. In June, he was also named an ambassador for The King’s Foundation after he and the monarch bonded over their love of honey making.
He is the first ambassador appointed by the charity since Charles was crowned king, and the decision is sure to fuel speculation that Beckham’s long-cherished dream of a knighthood could finally become a reality.
Speaking about his new role, Beckham said: ‘I’m excited to be working with the King’s Foundation and have the opportunity to help raise awareness of the charity’s work.
“I have always wanted to help young people broaden their horizons and I am particularly interested in supporting the foundation’s educational programs and its efforts to ensure that young people have greater access to nature.”
