David Beckham-backed online gaming group Guild Esports seals deal with Sky TV
Shares in an online gaming group co-owned by David Beckham rose after it signed another deal with Sky.
Guild Esports, whose teams of gaming professionals compete against rivals for money, has named Sky Glass as its official television partner.
Sky Glass is Sky’s TV streaming service that doesn’t require a satellite dish.
Result: Former England and Manchester United captain David Beckham (pictured) has a stake in Guild Esports worth around £185,000
In addition to the new deal, which will see Guild receive increased sponsorship fees over years two and three of the existing deal, Sky will invest a “six figure” sum to renovate the Sky Guild Gaming Centre, where the company is based in the east From london.
Shares in Guild Esports rose 11.1 per cent, or 0.08p, to 0.75p.
That gave the company a value of £4.7 million, with former England and Manchester United captain Beckham’s nearly 4 per cent stake valued at around £185,000.
Boss Jasmine Skee said: ‘Since we first partnered with Sky in September 2022, our relationship has flourished.
“With our shared vision and commitment to esports excellence, we are setting the gold standard for partnerships in the esports space.”