A childhood dream comes true! Darrell Lea shock fans with a huge twist on his iconic treats – as it is the first time in 92 YEARS new chocolate releases
- Darrell Lea is launching a new series of chocolate blocks for the first time in 92 years
- Australian brand said it assumes & # 39; the biggest names in chocolates & # 39;
- Range includes Rocklea Road, Liquorice, Peanut Brittle and Caramel Craving
- The company has transformed its classic products into chocolate blocks
Stand next to Cadbury and Arnott & # 39; s, there is a new chocolate on the block.
The Australian confectionery brand Darrell Lea has launched a new range of chocolate block versions of its classic delights, including Rocklea Road and Batch 37 Liquorice.
The company said it would take on & # 39; the biggest names in chocolates & # 39; after converting its iconic products into a block format for the first time in its 92-year history. The last chocolate that was released was the classic Rocklea Road.
The beloved tastes of the country are renewed, the beloved treats Peanut Brittle, Fruitier & Nuttier, Peppermint Partytime and Caramel Craving have also received a chocolate refreshment.
Darrell Lea has launched a new range of chocolate block versions of his classic treats, including Rocklea Road, Batch 37 Liquorice, Peanut Brittle, Fruitier & Nuttier, Peppermint Partytime and Caramel Craving
What are the new chocolate block aromas & # 39; s from Darrell Lea?
- Rocklea Road
- Peanut Brittle
- Fruitier & Nuttier
- Peppermint Partytime
- Caramel Craving
Darrell Lea has developed a smooth & # 39; melt-in-your-mouth & # 39; chocolate that & # 39; more crunch, chunks, goo, chew and yum & # 39; will guarantee – and will certainly delight chocolate lovers everywhere.
Proudly made in Australia and using 100% sustainably produced cocoa, the blocks are all packed with top quality ingredients such as almonds, cranberries, toasted coconut pieces, plump marshmallows and chewy caramel-soft toffee.
& # 39; We make some of Australia's favorite confectionery products and we knew that they would be perfectly translated into a block layout. We also thought we could improve some great flavor combinations … so we did, & said CEO of Darrell Lea, Tim York.
& # 39; It is time for the confectionery to accelerate and we are excited to do it. There is a lack of well-made, high-quality products that are exciting to eat.
The company said it would take on & # 39; the biggest names in chocolates & # 39; after it had converted its iconic products into blocks for the first time in its 92-year history
The company has given its iconic Liquorice Batch 37 a makeover for the first time in 92 years
& # 39; We are primarily a drop company that has plunged into chocolate, but we plan to change that. Darrell Lea is now really in the field of the most important chocolate and it is an exciting place to be.
& # 39; Australia has had a love affair with Darrell Lea for over 90 years and we are confident that this will continue with the product innovation we are exploring. We are proud of our new range of blocks and we know that Aussies will love it. & # 39;
Shoppers who received the products said they loved the new chocolate range.
& # 39; I love your new blocks, but I have a problem with the packaging. It is noisy. You open it in the hope of not sharing, but everyone wonders what you have opened and what you expect you to share. Not good, & a woman joked.
Darrell Lea replied: “We understand your pain. Every time we open them in the office, everyone comes to them! So happy that you love them! & # 39;
Each purchase of the block will contribute to improving the livelihood of the communities of cocoa farmers, eradicating poverty, providing education, banning child labor and empowering women.
The new range of Darrell Lea chocolate blocks is available throughout Australia at Woolworths for $ 5 each.
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