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Daily Mail Sport has reached one million followers on TikTok, cementing its place as the most followed British sports newspaper account on the social media platform.
Since the channel’s launch in 2023, fans can’t get enough of the funny, serious and sometimes bizarre stories from the world of sports.
With over 50 million likes and over 730 million video views, a new, younger audience is engaging with Mail-branded content.
The video sharing platform is increasingly used by 18-24 year olds to keep up to date with current events, with one in 10 using TikTok as a news source in the UK.
From R9 selecting their best ever XI and the hit podcast It’s All Kicking Off to our Guess the Fighter series, millions of people around the world enjoy Mail Sport videos.
Since its launch in 2023, the Daily Mail Sport page has reached one million followers on TikTok
From Ronaldo choosing his best ever XI to our hit podcast It’s All Kicking Off, millions of people around the world enjoy Mail Sport videos.
And it’s not just football fans who are catered for with rugby, F1, darts and everything in between, all covered extensively by the Mail’s team of award-winning journalists and content creators.
The Mail’s global sports editor, Lee Clayton said: “This is a fantastic achievement and it’s all down to the brilliant work of the team. Leveraging our talented journalists, we created entertaining content for a new audience.
“Since we launched Mail Sport on TikTok, we have seen rapid growth and, with the end of the Premier League and Champions League coming up, as well as the possibility of winning the Euros this summer, we expect to even greater numbers in this space.”
Mail Sport Social Content ManagerBen Wiley said: “I’m extremely proud of reaching 1,000,000 followers and how far we’ve come in just over a year.
“We started as two and now have a team of six working to make Mail Sport TikTok engaging, dynamic, timely and the #1 sports newspaper on the platform. To the next million! »
TikTok Manager of Mail SportJosh Hartley said: “This is a huge achievement for the team.
“Reaching the 1 million subscriber milestone further solidifies us as the #1 sports news outlet on TikTok, a title we achieved in just over a year through our endless innovation to provide responsive information that resonates with our audience. »