Cristiano Ronaldo named the world’s most marketable athlete in the annual list… as the Manchester United star nips ahead of Serena Williams, finishing ahead of Lionel Messi and LeBron James
- SportsPro has released their list of the world’s 50 most salable athletes
- Cristiano Ronaldo finished on top with Serena Williams in second
- Lewis Hamilton was third with Lionel Messi and LeBron James behind him
Cristiano Ronaldo has been named the most marketable athlete in the world, ahead of longtime rivals Lionel Messi, Serena Williams, Lewis Hamilton and LeBron James.
The Manchester United star is considered one of the greatest players in football history.
In addition, he has become one of the biggest stars in the world and currently has the most Instagram followers (489 million) of anyone in the world.
Cristiano Ronaldo has been named the most marketable athlete in the world
THE TOP 10
1. Cristiano Ronaldo
2. Serena Williams
3. Lewis Hamilton
4. LeBron James
5. Lionel Messi
6. Naomi Osaka
7. Virat Kohli
8. Alex Morgan
9. Sam Kerr
10. Tom Brady
He also has huge branded deals with Nike, Herbalife, Clear and LiveScore.
SportsPro released their list of the 50 most marketable athletes Monday morning, with Ronaldo topping the charts. It’s the 13th year that SportsPro has compiled the list, which helps companies decide which athlete to hire as the face of their brand.
Athletes were ranked according to a ‘Marketability Score’, which is broken down into three different scoring components: brand strength, economy and audience.
Designed to accurately evaluate an athlete’s marketability, the ranking is not only based on social media followers or reach, but also considers an athlete’s social impact, charitable efforts and influence on the triple result.
Ronaldo was named the most marketable athlete after achieving a ‘marketability score’ of 91.21 out of a possible 100.
He was a bit away from tennis icon Serena Williams in second and seven-time F1 world champion Lewis Hamilton in third.
Ronaldo’s longtime rival Lionel Messi was only fifth on the list released Monday
“Who is the most marketable athlete in the world today?” asked Michael Long, editor-in-chief of SportsPro. “We at SportsPro have been asking ourselves that question every year since 2010, and every year the process of answering it provides a fascinating picture of the sports marketing business.
“Tradeability can be defined in many ways, but our in-depth review shows that each of the athletes in this year’s diverse list delivers significant value to their brand partners.
Not only are they elite, highly visible performers in their respective sports, their individual reach and influence and, in many cases, their willingness to speak out about societal issues positions them as ideal ambassadors for companies seeking to communicate authentically with consumers. .’