The ways in which Italy has proved that its new adopted son must be innocent of the rape accusations against him appear to have no limits.
A commentator from Il Giornale, a newspaper owned by the Berlusconi family, concluded based on an analysis of Cristiano Ronaldo's signature that he was "ambitious and determined, but in harmony with himself."
Corriere della Sera has written about "feminist militants of the left". Natali Aspesi said in the Huffington Post that she could not see someone so rich and handsome committing such a crime.
Cristiano Ronaldo, of Juventus, returns this week in the Champions League to Old Trafford.
The huge images of the Ronaldo modeling underwear that currently adorn the sites in Turin give the impression of a club convinced that none of this mud will possibly stick. He is & # 39; più forte del mudgo & # 39; più forte del mudgo & # 39; (& # 39; stronger than mud & # 39;) said Tuttosport recently.
But, when Ronaldo returns this week in the Champions League to Old Trafford, where he made his name for the first time, many in the wider world feel uncomfortable with him, the non-disclosure agreement (NDA) admits that he signed with Kathryn Mayorga and the tone. of your response to your claims.
& # 39; False, false news. I'm a happy man, "he said, smiling at his smartphone and sounding dangerously like Donald Trump.
Juventus shares have fallen 37 percent since Las Vegas police said they would re-investigate the alleged crime. One of Ronaldo's main sponsors, Nike, has said he is "deeply concerned".
In private, this would be a concern for any club, although the importance is magnified by the close bet of a quarter of a billion pounds that Juventus has made with the individual in question.
Taking into account the transfer fee of £ 87.8m paid to Real Madrid and four years of an annual salary of £ 47.7m, the Italian champions can finally pay a colossal 278m sum on the player.
Huge images of Ronaldo forward modeling underwear currently adorn sites in Turin
There is a logic behind monumental spending. The club whose colors now far behind United, Real Madrid, Barcelona and Bayern Munich, the powers of European football. The sponsorship and marketing revenue of 146 million pounds of Juventus comfortably overshadow any other club in Italy, but they are still way behind the United 285 million pounds. The average attendance at the club's home is just 38,500, only the fourth highest in Italy. United wins £ 1.6 million more than Juve in every home game.
Ronaldo is the ticket for something better, a seat on the top table in Europe.
"It brings us a global profile," club president Andrea Agnelli said last week.
& # 39; Children around the world want to see the superheroes and he is one of them. He makes it possible to fill something that is missing in Italy: the global transmission of our football. Global television rights for our games.
He was articulating what the Financial Times described last month as the "Ronaldo effect." Instead of waiting for lucrative television offers and large audiences to attract sponsors, Agnelli is betting all on one player to attract sponsors and waiting for television money to follow. The comparison is made with the arrival of David Beckham to United Real in 2003 and the signing of Neymar by PSG last year.
From London to Turin, there has been an increase in numbers.
Juventus shares have fallen 37 percent since Las Vegas police said they would re-investigate allegations of rape against Ronaldo
A marketing firm, Sports Events 365, reports a 17 percent increase in the sale of tickets for the Serie A games after Ronaldo's arrival, while even the London Juventus fan club, Londra Bianconera, It says that membership has increased a third this season.
"Suddenly you see people walking through London at the top of Juventus," said Londra Bianconera director Marco Bagni. "You rarely saw one before this summer."
But it is something of a clearing that the Italian champions are doing. Beckham was 28 when he made the comparable move, Neymar 25. At 33, Ronaldo must hurry if he wants to have the required effect.
A detailed study by Swiss football business analysts Ramble last week showed that his new club incurred losses of 8.7 million pounds before taxes in its last financial year and would have been even more red without earning 80 millions of pounds in player sales. United made a profit of £ 80.8 million in the same period. Juve's 350 million pound earnings are the tenth highest in the world, but they are still way behind the big four.
United and Real Madrid are almost 70 percent higher at almost 600 million pounds. TV Series A's money is terrible compared to other European leagues.
But this is not the only reason why the player's new black and white shirt looks heavy. His arrival has coincided with the increase in the prices of seasonal tickets by Juventus by an unprecedented 30 percent, with a replica of Ronaldo shirts that retail at almost 90 pounds.
Ronaldo is the ticket for something better for the Serie A champions, a seat on the first table in Europe
The teams outside are also inflating their price when Juventus arrives, such is the demand to see him play. AC Milan is charging fans € 75 for the match at San Siro next month, compared to 40 euros last season.
Londra Bianconera is boycotting that game. "The Milan seats are already what we call 'piccionia', away from the court," said Bagni. & # 39; There is a huge resistance & # 39;
Increases in ticket prices at the Juventus Stadium Sud Curve have also been a source of anger, as fans wear black shirts and even coffins. Many fans believe that the price increase is designed to eradicate the ultras, although paying for Ronaldo clearly enters the equation.
"We believe that the owner wants to eradicate the ultras and make the stadium available only to the elite, transforming the atmosphere into a theater," said Bagni. & # 39; People are struggling to keep up with all this cost to follow Juve. Salaries are not great in Italy.
Until now, most would agree that the player was worth it. There was a lack in his debut in a 2-0 victory over Turin and his departure, in tears, after what was widely accepted as an unjustified dismissal against Valencia in the Champions League.
The 33-year-old has five goals after Saturday's strike in a 1-1 draw at home to Genoa.
However, Juventus is now in the spotlight and the 29,300 season tickets have been sold. He scored five goals after Saturday's strike in a 1-1 draw at home to Genoa.
£ 35m to £ 40m
The estimated annual income per endorsement of Ronaldo endorses the income of a variety of agreements, with Nike, EA Sports, TAG Heuer and Egyptian Steel, among others, as well as its own range of underwear
But whatever your new club says, it must be a matter of concern that the person on whom your entire business destination rests is a source of grievances like Ms. Mayorga's.
The NDA to which he admits that he signed up may simply not be valid under English common law, said Simon Leaf, a sports lawyer for Mishcon de Reya. You can not enter into a legal agreement that seeks to cover up a crime or that is against public policy. If the legal advisers were doing their job, they should have advised him from the beginning, although in this case Ronaldo strongly denies that a crime has been committed.
The profile of the case could be thought of as a snowball, and other women could sign such agreements in the future. "There will be people who see this situation thinking" I signed an NDA ten years ago and I was the victim of a crime, "Leaf added.
There is a logic behind the monumental spending on Ronaldo: the power of Juve in Europe.
Ronaldo's lawyers have such bargaining power that they are likely to have included clauses in their contract that prevent the sponsors from withdrawing on the basis of an unproven accusation.
But sponsors may have asked Ronaldo's attorneys if he had something potentially embarrassing in his past by agreeing to pay him extremely well for an association of his clean image. If the NDA agreement was not disclosed to the sponsors, your attorneys may have questions to answer.
This week, he will be in the place where perhaps he seemed happiest and where others shared the burden. Sir Alex Ferguson was, in some ways, the father he never had. Ronaldo always remembered to get the edge of Glaswegian's tongue after an anemic display against Benfica in December 2005.
He was visibly annoyed and the mockery of "crying baby" followed Carrington in the following weeks. But Ferguson saw this effect on the young player. The future costumes were more measured and would be followed by the manager who took a seat next to him.
"Do not take it the wrong way, but you should know that English football is different," said one witness.
Now he seems much more alone in the world and will carry a heavy burden to his adoptive home, however sunny the behavior may be. "CR7 is the icing on the cake," Agnelli said this week, checking the name of the brand instead of the player.
Former United boss Sir Alex Ferguson (left) was, in some ways, the father he has never had.